AuraMEDIA

Google İnternet Reklamcılığı - 16 Aralık, The Seed

2012-01-03T01:25:00.000-08:00

Google İnternet Reklamcılığı Programı Eğitimleri

2012-01-03T01:16:00.000-08:00

Ryan Doyle - Mardin, Turkey Assassins Creed style

2012-01-03T01:05:00.000-08:00

Red Bull Sporcusu Ryan Doyle, Mardi'in çatılarında, çarşılarında, eşsiz tarihi manastır ve medreselerinde yaptığı serbest koşu (parkour/free running ) performansı ile hem yürekleri ağızlara getirdi hem de Mardinlilerin gönlünda taht kurdu.

STAR WARS™: The Old Republic™ - Times Square Freeze Mob 12.20.11

2011-12-23T04:52:00.000-08:00

Blogger ile Google+'ta Paylaşım Yapmak Artık Çok Kolay !

2011-12-15T09:24:00.000-08:00

Google+ başka bir hizmeti olan Blogger'da gönderi paylaşmayı etkin hale getirdi.

Artık Blogger'da paylaştığınız bir yazıyı hemen altında çıkacak olan Google+ kutucuğu yardımıyla, çevrelerinizi seçtikten sonra kolaylıkla paylaşabileceksiniz. Fakat bunun için önceden Blogger hesabınızı Google+'a bağlanmış olmanız gerekli.

Ayrıca, eski gönderilerinizden herhangi birini daha Google+'ta paylaşmak isterseniz hiç uğraşmaksızın eski yazılarınızı düzenleyeceğiniz sayfaya gidip bu işlemi yapabilirsiniz.

Eğer, bu özelliği devre dışı bırakmak isterseniz Ayarlar'dan Gönderiler ve Yorumlar bölümüne gitmeniz yeterli olacaktır.

2011 Sosyal Medya Paylaşım Trendleri

2011-12-15T02:10:00.000-08:00

Sosyal medyanın hayatımızdaki yükselişi sürekli devam etmekte. Sadece 2010 senesinden beri mobil paylaşım oranı %600 artmış durumda.

AddThis ve ClearSpring gibi iki önemli paylaşım platformu 2011'de en fazla hangi platformda paylaşım yapıldığını bizler için araştırmış ve raporlamış. 1.2 milyar kullanıcının analizi yapılan bu araştırmayı en geniş çaplı araştırmalardan biri olarak görebiliriz.

SOSYAL MEDYA

* Facebook internette yapılan paylaşımların %54'üne sahip.

* Twitter internet üzerinde yapılan paylaşımların % 13,5 'ine sahip olarak % 576,9'luk bir yükseliş yaşadı.

* Tumblr'da paylaşım tam % 1299.5 artış gösterdi.

* Adres çubuğu paylaşımı % 1600 oranında artış gösterdi.

* StambleUpon paylaşımı %320 yükseldi.

* Google+'ta paylaşım %373 oranında yükseldi.

* E-posta, yazdır ve favoriler %14,4 oranıyla paylaşım pastasında yer almakta.

* Digg'te yapılan paylaşımların oranı %47.7 düştü.

* MySpace paylaşım oranı %56.9 geriledi.

MOBİL DÜNYA

* Mobil cihazlarda yapılan paylaşımlar 6 kat arttı.

* Ipad ile paylaşım %597.6'lık bir artış gösterdi. Haziran ayında bu alanda IPad IPhone'u solladı.

* Occupy Wall Street 25 Ekim'de %217'lik bir artışa öncülük etti.

BUNLARI BİLİYOR MUYDUNUZ ?

* AddThis'de en çok paylaşımın yapıldığı an Usame Bin Ladin'in öldüğü zaman oldu.

* En fazla yapılan 10 paylaşım%73 oranda ölüm yada doğal felaketlerle ilgili.

* Twitter'ın Japonya' daki paylaşım payı %52.

Büyükanne'den 7 Pratik Sosyal Medya İpucu

2011-12-07T00:47:00.000-08:00

PSK tarafındn kalame alınan Mashable tarafından yayınlanan Büyükanneden 8 Pratik Sosyal Medya İpucu sizleri hem gülümsetecek hem de sizlere sosyal medya hakkında baı gerçekleri bildirecek.

1. Vimeo daha kaliteli fakat Youtube'dan daha fazla içerik mevcut.

2. Wikipedia'da her okuduğuna inanma.

3. Asla World Of WarXraft oynama. Bu oyun gerçekten çok bağımlılık yapıyor.

4.XING'i birincil sosyal medya aracı olarak kullananlara sakın güvenme.

5. Kötü bir logoya sahip uygulamarı satın alma.

6. Sadece Tweet atmış olmak için Tweet atma.

7. Instagram kullanıyorsun diye kendini fotoğrafçı zannetme.

Google + Sayfalar Hakkında Bilmeniz Gereken 10 Madde

2011-11-14T04:36:00.000-08:00

Eğer sosyal medya ile ilgiliyseniz Google+' ın markalara özel sayfaları hizmete sunduğunu muhtemelen biliyorsunuzdur. Facebook Sayfalar'a benzer olan bu sayfalar tabii ki de bazı değişikler içermekte. Bugün bu değişiklere yakından bakacağız. Ayrıca sayfanızı kendi istediğiniz gibi düzenlemenizi sağlayan bazı yolları göstereceğiz.

1. Sayfaya Ulaşma

Sayfayı oluşturduğunuz profil ile anasayfaya geldiğiniz anda yandaki resimde görebileceğiniz gibi isminizin altında bir seçenek belirecek. Sayfa sayınıza göre sayfa sayısı göreceksiniz. Oraya tıkladığınız zaman yönettiğiniz bütün sayfaları görebileceksiniz. Üzerlerine tıklayarak artık sayfanızı yönetebilirsiniz.

2. İnsanları Çevrelerinize Nasıl Eklersiniz ?

Google+' ta sayfalarınız adına insanlar sizi eklemedikçe onları ekleyemezsiniz. Google+ bu özelliği ile aslında Facebook'tan ve Twitter'dan farklı bi konsept geliştirmiş.

Yandaki resimde de görebileceğiniz gibi sizi ekleyen birisinin profiline geldiğiniz zaman o kişinin profilinde üst sağda '' Çevrelere Ekleyin'' belirecek.

3. Google+ Sayfanızın URL'sini Nasıl Bulursunuz ?

Google+'ta bir sayfa oluşturduğunuzda site sayfanıza özel URL oluşturmakta. Facebook'taki gibi henüz URL'nizin ismini beliryemeseniz de size bir URL adresi veriliyor.

Bunu bulmak için de Anasayfa'da iken avatar resminizin altındaki '' Başlayın '' seçeneğine basın.
Ondan sonra karşınıza çıkacak '' Herkese Duyurun '' bölümüne giriş yaptığınızda URL'niz aşağdaki resimde gösterildiği gibi karşınıza çıkacaktır. Bu URL'yi artık sayfanıza tanıtmak için heryerde kullanabilirsiniz.

4. Profilinizdeki İstemediğiniz Sekmeleri Nasıl Silersiniz ?

Profil sayfanıza geldiğinizde standart olarak Yayınlar, Hakkında, Fotoğraflar ve Videolar sekmeleri size verilmekte. Bunlardan Fotoğraflar ve Videolar sekmelerini istemediğiniz taktirde gösterimden kaldırabilirsiniz. Bunu yapmanız için gereken tek şey profil sayfanızdayken sağ üstteki profil düzenle butonuna basmanız. Ondan sonra Fotoğraflar veya Videolar sekmelerinden herhangi birisine tıkladığınızda karşınıza '' Bu sekmeyi profilinizde gösterin '' diye bir seçenek çıkacak. Kutucuktaki seçeneği kaldırdığınızda istediğiniz sekme kimseye gözükmez.

5. Gönderilerinizin Paylaşılmasını Nasıl Engellersiniz ?

Google+ istemediğiniz gönderilerin pylaşımını engelleyebileceğinizi size söylemekte. Mesela, paylaştığınız bir fotoğrafın yada yazının başka kimse tarafından paylaşılmasını istemezseniz bunu minik bir dokunuşla sağlayabilirsiniz.

Paylaşım yapacağınız ekrana geldiğinizde karşınıza çıkan kutucuğun sağ alt köşesinde ufak bir buton çıkmakta. Aşağıdaki fotoğrafta da görebileceğiniz gibi o butona tıkladığınız zaman hem gönderinizin paylaşılmasını engelleyebilir hem de gönderilerinize yorum yapılmasını kapatabilirsiniz.

6. Sitenizi Google+'a Nasıl Bağlarsınız ?

Google da Facebook gibi beğen kutusu meydana getirdi. Bununla Facebook'tan biraz farklı olarak sitenize Google+'ın vermiş olduğu bir kodu yerleştiriyorsunuz. Sonra isterseniz Google+ kutucuğunu sitenize koyabilirsiniz.

Bunu yapmak için '' Başlayın '' sayfasına gitmeniz yeterli olacaktır. Orada ikinci sırada bulunan '' Web sitenizi bağlayın '' seçeneğine tıkladığınızda karşınızda detayları göreceksiniz.

7. Sizi Takip Edenlerin Sayısını Nasıl Saklayabilirsiniz ?

Google+ Sayfalar özelliğini yeni tanıttığından başlangıçta sayfa
takipçilerinizin
sayısı düşük olabilir. Fakat bu sayıyı gizlemekte mümkün.

Profil sayfanızdayken, takipçilerinizin olduğu kutunun en alt bölümünde '' Burada görünür olan kullanıcıları değiştirin '' linkine tıkladığınızda karşınıza seçenekler çıkacaktır. Bundan sonra neyin gözüküp neyin gözükmeyeceğini siz belirleyebilirsiniz.

8. Sayfanıza Nasıl Farklı Linkler Koyabilirsiniz ?

Google+ hakkındaki olumlu noktalardan birisi olan bu özellik size bir çok özgürlük sağlamakta İstediğiniz linki verebileceğiniz bu seçenekte linkleri istediğiniz gibi adlandırmanızda mümkün.

Bunu yapmanın yolu ise '' Profili Düzenleye ''ye tıklayıp '' Hakkında '' bölümüne gelin. Ondan sonra, sağdaki '' Önerilen Bağlantılar '' a tıkladığınızda istediğiniz linkin URL'sini verme işi size kalıyor.

9. Çevreler Ne İşe Yarar ?

Çevreler Google+'ın ilk çıktığı günden itibaren en göze çarpan özelliklerinden birisi olarak anılmakta. Sayfalar için de aynı çevreler sistemini getiren Google+ bundan yararlanmamızı istemekte.

Oluşturduğunuz çevrelere özel gönderiler yaparak kendilerini özel hissettirebilirsiniz.
Mesela, bir bölgede yaşayan kullanıcılarınızmevcut. Paylaştığınız içeriği sadece o çevreye görünür yaparak onlara bir ayrıcalık tanımış olursunuz. En azından onların öyle hissetmesini sağlayabilirsiniz.

10. Profilinizdeki Fotoğraflardan Nasıl Faydalanabilirsiniz ?

Google+'ta da Facebook gibi sayfanızın profiline 5 sabit fotoğraf yerleştirebilirsiniz. Bu yerleştirilmiş albüm fotoğraflarınızla çok güzel görsel görüntüler ortaya koyabilirsiniz.

Aşağıda Google Chrome'un resmi Google+ sayfasında gördüğünüz gibi fotoğrafları oluşturmak sizin elinizde. Profilinizde albümünüzdeki ilk 5 fotoğraf gözükmekte olacak. Kolayca, '' Profili Düzenle '' bölümüne giderek '' Buraya birkaç foğraf ekleyin '' yazısına tıklayabilirsiniz. Profil fotoğrafınızın boyutu 200x200 iken küçük fotoğrafların boyutları 125x125'tir. Bundan sonrası size kalmış.

Sosyal Ağlarda 'İş' Var

2011-11-02T03:17:00.001-07:00

İşe alım sürecinde sosyal ağlar giderek daha büyük rol oynuyor. Xing ve LinkedIn gibi kariyer ağlarının yanında Facebook ve Twitter'dan iş arayan sayısı da her gün artıyor.

Almanya'da İnsan Kaynakları Bilgi Sistemleri Merkezi (CHRIS) ve online kariyer portalı Monster'ın yaptığı 2011 istihdam Eğilimleri araştırmasına göre firmalar, Xing ve LinkedIn, Facebook gibi sosyal ağlar aracılığıya istihdamın getirdiği fırsatları fark etti.
İnsan kaynakları uzmanlarının yarıdan fazlası bu tip platformların işe alım sürecine katılmasını olumlu buluyor. Alman firmalarının yaklaşık % 13'ü de firmalarına ilgiyi arttırmak için Facebook'u kullanıyor.

İş arayan her 10 kişide üçü bunu Xing gibi kariyer ağları üzerinden gerçekleştiriyor. % 7'si ise Facebook gibi sosyal platformları kullanıyor.

Google, Van Depremi için Kişi Bulucuyu Hizmete Soktu

2011-10-24T00:20:00.000-07:00

Van depreminde yakınlarına ulaşmaya çalışanlar için Google Kişi Bulucu ( Person Finder ) hizmeti Türkçe olarak devreye girdi.

Van'da bugün öğleden sonra yaşanılan deprem felaktinin ardından, bölgede bulunan yakınlarına ulaşmaya çalışan kişilere yardım adına Google Kişi Bulucu-Person Finder hizmeti Türkçe olarak kullanıma açıldı.

Google Bu defa Kaybolan İnsanları Arıyor

Google Kişi Bulucu uygulaması yardımı ile bölgedeki yakınlarına ulaşamayanlar; aradıkları kişilerin isimlerini listeye girerek, kayıp kaydı verebilir, eğer mevcut ise durumu hakkında güncel bilgilere ulaşabilir, aranan kişiler ile ilgili son durum bilgisine sahip olanlar bilgi girişi yapabilirler.

http://auramedia-turkey.blogspot.com/p/deprem-kisi-bulucu.html

“Saving Lives” Interactive Digital Billboard

2011-10-22T00:51:00.000-07:00

source: www.digitalbuzzblog.com

Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster of an old man…

There are two hand marks on the chest marked “Push Here”, once pushed, the electrocardiogram monitor starts beeping as if the patients heat had just come back to life, before displaying a message saying “Choose a Career In Public Health” at Save Lives.com

I would love to have seen the poster installed as a digital screen, providing subtle visual effects as you pushed on his chest to bring him back to life, but either way, what a great idea!

Tüm Google İrlanda Street Wiev İçin Poz verdi !

2011-10-19T06:50:00.000-07:00

Sadece 5 saniye için kostüm giydiler, ülke bayraklarını ellerine aldılar ama belkide yıllarca bu fotoğraflarla internette görüntülenecekler....

Mobile Coupons Pit Convenience Against Privacy for Some Consumers

2011-10-14T06:11:00.000-07:00

source: e-marketer

Mobile coupons are still a niche activity among mobile users, but usage is growing at a fast pace. eMarketer estimates 9.5% of US adult mobile users, or 19.8 million people, will use mobile coupons by the end of this year. By 2013, 35.6 million mobile owners will have redeemed a mobile coupon or code for either online or offline shopping. Among smartphone users, penetration is even higher, at 19% this year.

A September survey by Prosper Mobile Insights found an even higher rate of usage, at 42.2%, when it asked whether smartphone and tablet users had ever scanned a barcode from their screen or shown a promo code to a cashier.

Mobile privacy and security are hot-button issues for consumers, who realize they carry a significant amount of sensitive information on their mobile devices. The value proposition for mobile location-based coupons is clear to them already: Such coupons would be a very helpful way to push money-saving offers when they’re relevant and useful. But marketers and carriers must work to assuage fears that location tracking is too much to trade off for such convenience.

So far, that trade-off is not too popular. Among survey respondents, just over one-quarter said they preferred to receive mobile coupons automatically when they were near a store. More than 51% would rather get them via email.

Gençler Haftada 50 Saat Sosyal Medyada

2011-10-12T02:38:00.000-07:00

Youth Insight'ın yaptığı sosyal medya araştırmasının sonuçlarına göre, gençler haftada 50 saatini sosyal medyada geçiriyor.

Araştırma, gençlerin sosyal medyadaki davranışlarını anlamak, sosyal medya yoluyla markalar ile aralarında kurdukları ilişkinin boyutunu tanımlamak, markaların bu yolla gençliğe ne kadar ulaşabildiğini öğrenebilmek amacıyla yapıldı.

Türkiye'deki lise ve üniversite öğrencilerini temsil edecek şekilde 7 coğrafi bölgeden 500 lise ve 500 üniversite öğrencisinin katılımı gerçekleştirilen araştırmada, anketlere katılan gençlerde yaş aralığı lise öğrenAcileri için 15-20, üniversite öğrencileri için 18-26 oldu.

Araştırma sonuçlarına göre, gençler, 25 saat hafta içi, 25 saat hafta sonu olmak üzere bütün bir hafta 50 saatini sosyal medyada geçiriyor.

Üniversite öğrencilerinin ortalama arkadaş sayısı 400, lise öğrencilerinin 439 iken, gençlerin Facebook'ta ortalama 415 arkadaşları bulunuyor.

Üniversitelilerin yüzde 71'i en fazla akşam 20.00-02.00 arası, liselilerin yüzde 67'si 16.00-24.00 arası Facebook'ta zaman geçiriyor.

Facebook'ta her iki gençten biri, en az bir markanın sayfasını takip ediyor. Facebook'ta marka sayfalarının takip edilme oranı üniversite öğrencileri için yüzde 43, lise öğrencileri için yüzde 49.

Beğenilen/takip edilen marka sayısı, ortalama 17 iken, en çok beğenilen sayfalar, hazır giyim ve telekomünikasyon markalarının sayfaları. Sosyal medyada çıkan markalar hakkındaki olumlu ve olumsuz yorumlar, her iki gençten birini etkiliyor. Olumsuz yorumlardan etkilenme oranı, olumlu yorumlara göre daha fazla.

TAKİP EDİLEN ÜNLÜ SAYISI

Twitter'da üniversite öğrencilerinin takip ettiği ortalama ünlü sayısı 24, lise öğrencilerininki 22,8 oldu. Liselilerin yüzde 43'ü ve üniversitelilerin yüzde 39'u, en az 1 ünlü sayfasını takip ederken, en az 1 marka sayfasını takip etme oranları sırası ile yüzde 18 ve yüzde 9.

Haftada ortalama 6 gün Facebook'a, 5 gün Twitter'a giriliyor. Gençlerin tamamına yakını her gün Facebook'u ziyaret ediyor. Twitter hesabı olanlar ise haftada en az 4 kez hesaplarına giriş yapıyor ve tweetleri takip ediyor.

Her 10 gençten yalnızca 1'i kendisine ait bir bloga sahip. Blog sahipleri, haftada ortalama 2 kez paylaşım yapıyor.

http://teknoloji.samanyoluhaber.com

Google'dan yeni programlama dili: Dart

2011-10-12T01:26:00.000-07:00

Google, kendi yazılım ekosistemini sağlamlaştırmak adına önemli bir adım daha attı. Yeni nesil web programlama dili Dart tanıtıldı.

Web tabanlı ofis yazılımı, Voice IP uygulaması, mobil işletim sistemi, web tarayıcısı, cep telefonu gibi birçok farklı dalda ürün geliştiren Google bunlara bir yenisini daha ekledi. Google'ın web uygulamaları tasarlamak için geliştirdiği programlama dili Dart tanıtıldı. Dart'ın özellikle çok geniş ekibe gerek olmayan tek kişilik proje geliştirebilmesine olanak tanıyacak bir yapıda olduğu belirtildi. Dart ile geliştirilen uygulamalar Chrome, Safari 5, Firefox 4 tarayıcılarla uyumlu olarak çalışabilecek. Ancak, kolaylıkla tahmin edilebileceği gibi Internet Explorer Dart'ı desteklemiyor. Google'ı şimdiki başarısına taşıyan en önemli temel yaklaşımlardan biri olan açık kaynak modeli ile Dart programlama dili ile ilgili araçlar açık kaynak olarak dartlan.org adresinden paylaşılıyor.

Social Media Presence More Important Than Social Media Ads

2011-10-11T08:00:00.000-07:00

source: e-marketer.com

Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.

In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. But in Twitter’s case, there was not as much of a difference between presence and advertising, at 42%.

Of the marketers surveyed, 72% agreed that measuring return on investment from social media was too hard, an oft-cited challenge of social media overall. More specific to having a brand page or account, 56% of marketers said turnover was too high and 52% said their fan or follower base was not target-appropriate.

Looking at social media budgets gives more insight into how marketers are keeping their communities engaged online.

Social media marketers reported that 48% of their budgets are used to attract new members to their pages, with 28% focused on social sites such as Facebook or Twitter, and 20% from off of these sites. On the other hand, 19% of budgets are used to keep current Facebook or Twitter communities engaged, and an additional 20% of budgets are spent on paid media to maintain existing fan bases.

Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend

2011-10-09T12:08:00.000-07:00

source: e-marketer.com

Search, display gain share over messaging-based ads

By the end of this year, eMarketer estimates, 38% of US mobile users will have a smartphone and 41% will use the mobile internet at least once each month. These developments mean an increase in the opportunity for mobile advertising—and an increase in spending.

eMarketer forecasts that advertisers will spend nearly $1.23 billion on mobile advertising this year in the US, up from $743 million last year and set to reach almost $4.4 billion by 2015. This includes spending on display ads (such as banners, rich media and video), search and messaging-based advertising, and covers ads viewed on both mobile phones and tablets.

Google Chrome, Android’e Geliyor

2011-10-03T02:02:00.000-07:00

2008 senesinin eylül ayı google için epey haraketli geçmişti. Zira bu süreçte ' önemli duyuru yapılmıştı Google tarafından. Bu ikili sizlerin de tahmin edebileceği gibi Android ve Chrome. Aradan geçen birkaç yıllık süreçte bu iki isim müthiş gelişim gösterdi. Bugün Android, mobil işletim sistemleri pazarının lideri olmayı başarmışken, Chrome da Fire Fox ile başa baş bir yüzdeye sahip durumda.

Google için son derece önemli olan bu iki ismin yolları yakında kesişecek gibi görünüyor. Google Chrome geliştiricileri, kısa bir zaman içinde yeni bir mobil sürümü duyurmuş olacak. Chromium Code web sayfasında yer alan bir başlıktan ortaya çıkan haber, çok yakında önemli gelişmelere tanık olabileceğimize işaret ediyor.

An itibariyle proje hakkında birkaç küçük ayrıntı dışında hiçbir bilgi yok ancak Firefox'un mobil sürümünde olduğu gibi bilgisayarlardaki ile aynı kodlama yapısı kullanılacağı ve Chrome eklentilerinin küçük optimizasyonları ile mobil sürümde de çalışabileceği ön görülüyor. Buna ek olarak Chrome'un mobil sürümünde Skia 2D grafik kütüphanesinin de desteklenmiş olacağı da haberler arasında.

Microsoft’a göre Google Chrome zararlı bir yazılım.

2011-10-03T01:01:00.000-07:00

Microsoft'un Security Essentials adlı zararlı yazılım korunma aracı, Google Chrome tarayıcısını şifrelere saldıran bir Trojan olaran tanıyor ve kullanıcıların blgisayarından kaldırıyor. Neyse ki Microsoft bu hata için bir düzeltme yayınladı.

Microsoft, cuma günü sözcüsü aracılığla yaptığı açıklamada Chrome tarayıcısının Zeus zararlı yazılım ailesinin bir üyesi olarak tanımladığını ( PWS:Win32.Zbot ) ancak bunun kasıtsız ve bir yanlışlık sonucu ortaya çıktığını söyledi. Bu yanlışlık sonucu yazlım, Chrome tarayıcısını engelliyor, hatta bazı durumlarda bilgisayardan kaldırıyordu. Ancak Microsoft geçen haftasonu yayınladığı yama ile bu hatayı düzeltti; bununla kalmayıp sebep olduğu mağduriyetten dolayı özür diledi.

Google ise konuyla ilgili herhangi bir açıklamada bulunmadı ancak sorunu kendi tarafından düzeltecek bir güncelleme sürümü hazırladı; fakat güncellemeyi yükleyemeyenler içinde bir çözüm sundu.

Google'dan Freddie Mercury'ye Özel Doodle

2011-09-05T03:37:00.001-07:00

Freddie Mercury'nin 65. doğum gününde Google sanatçıya özel doodle hazırladı. Opera ile Rockmüziği harmanlayarak yeni bir müzik anlayışı ile dünyanı kasıp kavuran sanatçı için özel logo tasarlayan dünyanın arama motoru devi Google sanatçının hayranlarına hoş bir süpriz yaptı. Hala dünyanın en güçlü vokal sesi olarak bilinen sanatçı Google tarafından da unutulmadı.

1991'de ADIS hastalığın oluşturuduğu komplikasyonlar sonucu hayatını kaybeden Freddie Mercury 5 Eylül 1946'ta dünyaya geldi. Gerçek adı Farrokh Bulsara'dır. '' Boheim Rhapsody'','' Some Body To Love'', ''We are The Champions'', '' Dont Stop Me Now'', ''Killer Queen'', ''Crazy Little Thing Called Love'' gibi pek çok uluslar arası şarkının yazarı Queen grubunun solistidir.Sahnede ve pek hoşlanmasadaözel hayatındaki farklılıklar dahil o yıllarda sahip olduğu dış görünüşü ile nekadar komplike bir ögüvene ve cesarete sahip olduğunu hem müziğiyle hem gurubu Queen ile tüm dünyada adından söz ettirmiştir. Mercury Ayrıca ilk asyalı Rock yıldızıdır. Queen grubunun bugünlere gelmesindede en büyük etkendir.

Ziyaretçiler logoya tıkladığında Mercury için hazırlanan özel video izliyor. İki kez tıklandığında ise sanatçı hakkında çok özel bilgilere ulaşılabiliyor.

Freddie Mercury denince akla ilk gelen şarkılar....

The Show Must Go On

We are The Champions

Living On My Own

Dont Stop Me Now

Müzik tarihin önemli değerlerinden olan ve yeni jenerasyonun fazla tanımadığı Freddie Mercury Google'ın hazırladığı doodle sayesinde genç neslinde sanatçıyı tanımasını amaçlıyor. Sanatçının dünyanın en iyi seslerinden biri olduğunu öğrenen kullanıcılar Freddie Mercury şarkıları dinliyor.

Greatest Hits albümünde bulunan 17 şarkının 10 tanesinin yazarı olan Freddie Mercury'nin dikkat çeken en önemli özelliği farklı tarzlarda şarkı yazıp seslendirebilmesidir.

Müziği ile gönüllere taht kuran Freddie Mercury AIDS hastalığına yakalanmış yaptığı basın açıklamasının ardından ( aşağıda okuyabilirsiniz) tam 24 saat sonra 45 yaşındayken hayata gözlerini yummuştur.

'' Son iki hafta boyunca basında yapılan yoğun varsayımlar üzerine testlerimin HIV pozitif çıktığını AIDS taşıdığımı onaylıyorum. Bu bilgiyi bugüne dek gizli tutmanın, yanımdakilerin mahremiyetini korumak adına olacağını düşünmüştüm. Fakat artık, dostlarımın ve dünya çapındaki hayranlarımın gerçeği bilme vakti gelmiştir ve umarım herkes bu korkunç hastalıkla mücadelede doktorlarıma katılacaktır. Mahremiyetim benim için her zaman önemli olmuştur ve fazla röportaj vermemle ünlüyümdür. Bu tutumun bundan sonrada böyle devam edecektir, lütfen anlayışla karşılayın.''

Türkiye'de Online Video

2011-08-23T06:13:00.001-07:00

SOURCE: emarketer.com

Turkcell Twitter Campaign

2011-08-08T07:39:00.000-07:00

SOURCE: digitalbuzzblog.com

This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from İstanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique live competition through Twitter.

The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcell. Along the way contestants could take part in games, such as Pictionary, Trivia and word puzzles winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a phone.

The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets. We love th simplicity of this idea. What do you think?

Smashing Magazine 50 Designers x 6 Questions

2011-08-07T07:08:00.000-07:00

SOURCE: www.smashingmagazine.com by sven lennarts

Some months ago we’ve selected 50 prominent designers and design companies, contacted them and asked to answer five design-related questions, sharing their knowledge and experience with fellows developers. 35 designers have responded then. For each of 5 questions we’ve received 5 precise answers. The result was 35×5 professional ideas from some of the leading web-developers all around the world.

Good news — planning the celebration of our 1st anniversary, we’ve decided to do some more math. We’ve selected 6 questions, which main purpose was to give fellows designers more insights in practice, and in the experience prominent designers gained during their work over the last 5-10 years.

So this time we wanted it to be not about useful coding suggestions or clever CSS-techniques, but about the practical knowledge and personal experience developers would share with us and our readers.

What are the things you should know before starting designing / programming? What things should you be aware of? How to get your project done? In fact, we wanted to take a close look at some practical answers to these questions – from the worlds’ best designers.
First Three Questions

Since we’ve received many answers, we’ve decided to divide the article in two parts; as you might suggest, each part will cover designers’ answers to three (out of six) questions.

Here are the first three questions we’ve asked. As in the first survey, one single text line would have sufficed.

What is one typical myth about web-development (which is not true)?
What is one bulletproof method to get over creativity block?
What is one thing you wish you knew before you’ve started programming/designing/… ?

50 Designers x 3 Questions

In August we’ve contacted over 70 renowned designers, and asked them even more — six — questions. 65 of them agreed on answering the questions in time, however not all of them managed to send the answers till the deadline.

This time over 50 world leading designers, developers and experts have participated, however, not everybody answered all six questions. So the result is ca. 300 professional suggestions and facts one can learn only from his/her own experience.

We’d like to thank all designers and developers who participated in our survey and/or were willing to take part it. Among them are Eric Meyer, Shaun Inman, Veerle Pieters, Carole Guevin (Netdiver), Jakob Nielsen, Patrick Griffiths (HTMLDog), Oliver Reichenstein (Informationarchitects.jp), Meryl K. Evans, D. Keith Robinson, Jonathan Snook, Jina Bolton, Daniel Mall, Cameron Adams, Andy Rutledge, Carolyn Wood (Digital Web Magazine), Andy Peatling, Andy Budd, Christian Montoya, Garrett Dimon, Jason Beaird, Luke Wroblewski, Mike Davidson, Richard Rutter, Dan Rubin, Matt Brett, Paul Boag, Roger Johansson, Russ Weakley, Mark Boulton, Jesse Bennett-Chamberlain and many more.

2011-07-14T06:31:00.000-07:00

SOURCE: emarketer.com

Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands.

ROI Research conducted a study that asked social network users why they discuss products and services on social network sites. The majority of respondents said that when discussing products and services, they are comparing prices and talking about sales and specials with their social network friends and followers. Fifty-three percent of the surveyed social network users said they provide feedback to the brand or retailer via social network sites—and 47% said they express disappointment with the brand when they see fit.

The ROI Research study points out that consumers voice complaints about certain verticals more so than others. Survey respondents listed household products, telecommunications and healthcare and pharma as top categories for expressing dissatisfaction on a social network. Sports-related brands, magazines and newspapers, and alcoholic beverages, on the other hand, received low levels of complaints. The travel industry ranked fairly low on the list—which may come as a surprise given the resources that many travel companies have devoted to responding to consumer feedback on Twitter.

Google To Tie Google Offers, Shopper to Google+

2011-07-13T08:24:00.000-07:00

source: pcmag.com

Perhaps not surprisingly, expect Google to integrate its new Google+ social network with its mobile commerce apps, Google Shopper and Google Offers.

Stephanie Tilenius, the vice-president of Google Commerce, told the MobileBeat conference that users should expect more "density" of Google Offers as the service ramps up. In addition to a revamped Android Market, Google launched an updated Shopper app on Tuesday that ties into a launch of Google Offers in Manhattan and the San Francisco Bay Area.

Google Wallet, which ties into an electronic payment system based on Near-Field Communications, will be launched in San Francisco "soon," Tilenius said.

Tilenius described a Google ecosystem where location and commerce apps tied in with one another. Google services face battles on several fronts, with PayPal and Square offering challenges on the payments front, while Facebook and Foursquare tie deals to location and checkins. On Monday, Google bought Punchd, a Mountain View, Calif.-based startup that provides the electronic version of loyalty cards, a feature that Google has talked about, but not really implemented.

And then there's the race to the point of sale, Tilenius added. In the meantime, Google hopes to leverage the 15 percent of Android users that use Shopper, she said. That's "north of 5 million" users, she added, while declining to disclose exactly how many.

"One of the things we are going to do with Google Offers and Google Wallet is embed them in our products," Tilenius said. "So our new Google+ product, we're going to have it there, search and apps. The goal is to think about, think about Google Maps, with 200 million mobile users. If you're living an area, we're going to find offers. We'll work with all of our Google properties, they will be integrated, but it will take some time to get there."

One South Bay French bistro doubled their lunch business after a Google Offers promotion, Tilenius said.

One of the keys to Google's success will be its "single-tap" NFC system, which already has the support of Mastercard. PayPal is also rushing toward the point of sale with a partnership with Verifone, which will allow the company to process PayPal payments over the Verifone PAYware Mobile application.

Tilenius' response to this was to point out that payment processors will charge merchants "card not present" fees for PayPal payments, which are essentially the same as those charged online, when the physical card can't be verified. "Over time, that may change," she said.

Google+ Already Has 9.5 Million Users

2011-07-13T06:49:00.000-07:00

source: webhostdir.com

There have been many eyebrow raising statements made regarding the growth potential of Google’s new social network, Google , but none more shocking than that from Bill Goss who predicted that “Google will go from 0 to 100,000,000 users faster than any other service in history.”

Goss, Founder and CEO of Technology Incubator Idealab, explained in a Google post that Google already has the following to cripple the initial sign up figures of social networks like Twitter and Facebook, who started out with no customer base at all.

He also says that Google’s main advantage is that the network itself, despite still being in a limited trial field, is already good enough to compete with the big dogs. He says “the product is extremely well executed, and a lot of people are smitten […]I'm saying that Google is already good enough, and the team on Google is being so responsive in a way that makes me believe they have a real winner here.”

Goss’s comment may not be too far from the truth as Google has already proved its might with an estimated 9.5 million world wide sign ups in its first couple of weeks in operation. Although the network experienced its first problem last week with a spate of repeat emails due to lack of server space, that didn’t stop another 2.2 million people signing up in the following 35(ish) hours.

Paul Allen, Ancestry.com founder and the guy that has estimated the current 9.5 million user base, also predicts that the site will easily hit 10 million today and even double in size to reach 20 million users by next weekend if Google keep the Invite button active

AdWords Adds Tablet Targeting

2011-07-13T06:47:00.000-07:00

source: webhostdir.com

Google AdWords is keeping up with the developing tablet market by adding ‘Tablets with full browsers’ to its selection of targeted devices.

The system previously only accommodated iPads, however, we noticed yesterday that not only can we select tablet devices in general, we can also select the ‘Advanced mobile and tablet options’ tab to find a more detailed list of options.

We can now select an individual operating system out of Android, iOS and webOS, as well as having the choice to narrow down our audience to a select mobile operator, including 3, 02, Orange, T-Mobile and Vodafone (in the UK).

AdWords points out that the Operator targeting settings will apply to any mobile ads created within the campaign and “If you also specify particular operator targeting settings for those ads, they will show only to users on operators that are enabled both in these campaign settings and in the settings for the individual ads.” So that’s one to watch for overlap.

AdWords - does it really work?

2011-07-13T06:37:00.000-07:00

source: the sydney morning herald / Alexandra Cain

Google AdWords has become an important part of many small businesses' arsenal of marketing tools. But do these ads actually lead to an increase in sales?

One small business owner who says online advertising has had a significant impact on sales is Omar Sidaoui, who runs Now We're Cooking, an inner-city Melbourne shop selling exotic spices and ingredients.
Advertisement: Story continues below

Sidaoui wanted to capitalise on the popularity of home cooking shows such as MasterChef and saw an opportunity to market exotic foods and spices to the restaurant industry. So he set up a simple website, started using AdWords and saw a 25 per cent increase in turnover within the first month.

“We don't have sales people on the road and our business traffic was always from the Yellow Pages,” he says. “But since we've started using AdWords we've withdrawn from Yellow Pages and increased our AdWords campaign.”

Sidaoui says when he began using AdWords he asked friends and relatives what they would type into Google if they were looking for a food wholesaler or a nut wholesaler. “From there we developed keywords like nuts, raw nuts, organic nuts, almonds and food wholesaler and targeted names such as tahina,” he says.

Another business owner who has generated sales with Google AdWords is Fiona Carver, who runs the external accounting and bookkeeping business EzyAssist.

She took advantage of a $75 free AdWords offer when she set up a website for her business with Google's free website creation tool, Getting Business Online.

Carver says the ad generated just over 80,000 impressions (the number of times the ad was shown when someone searched Google for her keywords), with 21 direct clicks through to her website.

“I had two phone calls from potential new clients as a result of the campaign and both became regular clients,” she says.

“Both these clients searched for one or more of my keywords, saw the ad, clicked through to my webpage and liked what they saw enough to phone me.”

Carver says she used Google's keyword tool to help decide which keywords to use in the campaign, and also used names of towns in the local area.

“I'm now planning to run another campaign, using more specific keywords, with the aim of targeting a particular market. I will run this ad in a couple of months, to coincide with the release of a new service my business will be offering”.

But it's likely AdWords will be a waste of money unless you get your keywords right and focus on a niche.

Not everyone is a fan of the campaigns, with one business owner telling MySmallBusiness that they weren't prepared to use AdWords because it looked terrible on their website.

Richard Bartlett, who owns the Eagle Thai Restaurant in Eagle Heights, Queensland, is a Google AdWords fan, but works with an external consultant to get the most out of his money.

“I was doing it myself and getting a poor result but now I've outsourced AdWords management I'm getting 20 clicks on my ad each day versus the two or three clicks I was getting beforehand,” he says.

Bartlett spends $15 a day on his AdWords campaign and has a budget of $1 per click-through, which he says has resulted in a 50 per cent traffic increase to his site.

If you want to get the most out of your AdWords campaign, Henning Dorstewitz, Google's communications and public affairs manager for Australia and New Zealand, says it's important to be scientific about your keywords.

“The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase,” he says.

Dorstewitz says a click-through rate of one percent or higher is generally a good goal if you're a new user. The click-through rate is the number of clicks the ad receives, divided by the number of times the ad is shown.

“A low click-through rate may point to poor keyword performance, indicating a need to tweak your ad or keywords. You can use the click-through rate to gauge which ads and keywords aren't performing as well for you and drop the keywords and ads that are not working”.

Dorstewitz's advice to businesses just starting out on AdWords is to target ads to a specific market, start off with a small list of strong keywords and a few different ads and limit the web pages your ads are shown on to the ones that are most relevant to your business.

Search, Display Trends Push Online Ad Spend Past $31 Billion (US)

2011-07-05T10:09:00.000-07:00

SOURCE: emarketer.com

Growth for US online ad spending will crest this year at 20.2% and remain solidly in double digits through 2014, eMarketer forecasts. By 2015, total online ad spending will approach $50 billion.

Several factors support the overall upshift in online ad spending. Search remains a major source of ad dollars, and will gain $2.38 billion in new spending this year. There is also sustained support for banner ads, coming from ad networks, large sites like Yahoo! and Google, and big gains at Facebook. Video continues to be the fastest-growing format.

“Video advertising continues to attract new ad spending from brands because it generates greater audience attention than other digital ad formats,” said David Hallerman, eMarketer principal analyst and author of the new report, “US Online Ad Spending: The Floodgates Are Open.” “Still, its influence far outpaces its ad dollars.”

eMarketer benchmarks its US online ad spending projections against data from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC), for which the last full year measured was 2010.

In addition to these trends, local advertising is shifting online as the customer base for most small and medium-sized business (SMBs) abandons paper newspapers and yellow pages. And strong annual revenue growth at the five largest ad-selling companies, Google, Yahoo!, Microsoft, AOL and Facebook, will bring them 68% of 2011’s total online ad spending.

Google+ challenges Facebook in social network battle

2011-06-29T09:06:00.000-07:00

SOURCE: www.bbc.co.uk

Online search giant Google has launched a new social networking website in its latest attempt to take on Facebook, which now claims more than 500m users.

Google+ allows individuals to share photos, messages and comments but also integrates the company's maps and images into the service.

It also aims to help users easily organise contacts within groups.

But some analysts say Google has simply reproduced features of Facebook while adding a video chat function.

Google, which handles roughly two out of every three internet searches in the US, has taken several stabs at Facebook in recent years.

But its previous efforts ended in failure, with both Google Wave and Google Buzz proving unpopular with users.
New functions

Circles - a functionality that allows individuals to place friends into groups, allowing users to share different forms of content with targeted clusters of friends
Hangouts - live multi-user video conferencing that permits friends to drop in and out of live group conversations
Huddle - group instant messaging
Sparks - a feature that connects individuals on the network to others with common interests.

The current version of Google+ has only been released to a small number of users, but the company has said it soon hopes to make the social network available to the millions of individuals that use its services each day.

"Online sharing needs a serious re-think, so it's time we got started," Vic Gundotra, senior vice president of engineering at Google, said in a press release.

"Other social networking tools make selective sharing within small groups difficult," she added, taking what appears to be a jab at Facebook's recent grouping function.

But some analysts have said Google could have a difficult time converting Facebook devotees to their new social network.

"People have their social circles on Facebook - asking them to create another social circle is challenging," Debra Aho Williamson, principal analyst with research firm eMarketer, told the Associated Press news agency.

"The whole idea of a Google social network... they've been throwing stuff against the wall for several years and so forth nothing has stuck," she added.

In April, Google reached an out-of-court settlement with a US policy group over its rollout of Google Buzz, a previous social effort.

The legal action claimed Google deceived users and violated its own privacy policy by automatically enrolling all Gmail users in its Buzz social network without seeking prior permission.

Social Media Brings New Engagement to TV

2011-06-29T06:23:00.000-07:00

source: emarkeker.com

Social media is bringing dramatic changes to nearly every aspect of the TV business. Viewers are using Facebook and Twitter to comment about shows before, during and after they air. Television networks, grappling with the fragmentation of their audience, are experimenting with mobile apps, Twitter promotions and branded social networks in an effort to bring viewers back together. And a variety of other stakeholders are getting in on the social action as well.

“Experimentation still rules the day,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report, “Socializing the TV Experience.” “There is a great deal of uncertainty about the paths that social media and TV will take, and the extent to which they will converge over time.”

The many players involved are chasing a small but growing user base. While 43% of online adults have gone online or used social media to engage with TV programming in some way, according to 24/7 Wall St. and Harris Poll, only 17% said they do it while they are watching TV

How Earned Media Boosts the Branding Effect of Paid Ads

2011-06-28T10:17:00.000-07:00

SOURCE: emarketer.com

Earned media makes up a key part of many marketers’ strategies, fulfilling a need for trust and information that paid advertising efforts often cannot meet. Research indicates that earned media can be more effective for certain purposes than advertising, but it’s the combination of earned media with other forms of marketing that brings the strongest levels of success.

A study by Synaptic Digital and Kantar Video exposed respondents to three different forms of marketing, alone and in combination. The study looked at several major branding metrics to determine what type of marketing provided the biggest lift.

Earned media was more powerful than brand creative or paid advertising at raising brand awareness, with a lift of 23 percentage points above control. A combination of earned media with paid or with paid plus brand creative lifted awareness even further.

The Seven Performance Metrics that Matter Most

2011-06-28T10:08:00.000-07:00

SOURCE: emarketer.com

In an era of constantly evolving technologies and platforms, companies need a bulletproof game plan for measuring their digital marketing programs. But standing in their way is a big challenge, according to Digital Impact: The Two Secrets to Online Marketing Success, a new book written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup.

“Digital marketers today are drowning in metrics, but they don’t know which ones are important or how to connect the dots in a meaningful way that will drive marketing performance,” said Ramsey.

Marketers are desperate for a clear, comprehensive and effective set of metrics and measurement systems for driving marketing performance.

World’s Largest Projection Mapping Event

2011-06-09T23:55:00.000-07:00

SOURCE: digitalbuzzblog.com

Coca-Cola celebrated their 125 year anniversary in style this week with the world’s largest single building illumination to send a “Thank You” message to all their fans and supporters. This spectacular projection mapping display covered the whole of the Coca-Cola headquarters tower in Atlanta, which stands at 26 stories high. The display uses 45 projectors and covers a total of 200,000 square feet of projection surface. This giant visual event was created and designed by Obscura Digital.

The 2 hour show features the iconic Coca-Cola contour bottle projected in 3D along with imagery from a library of 125 years of Coca-Cola advertising. If you thought that was impressive the display also features real-time technology to integrate live social-media components displaying photos posted by Facebook fans from across the world.

Coca-Cola even went to the effort of making sure that the carbon emissions from this event will be offset in support of Georgia’s Valley Wood Carbon Sequestration Project.

This is a pretty amazing projection mapping event and it really raises the bar in terms of the kind of projection mapping that we are increasingly seeing. Great work Obscura Digital, I can’t wait to see what you’ll be doing next. What do you all think of this one?

Johnnie Walker: 3D Projection Mapping Event

2011-06-09T23:28:00.000-07:00

SOURCE: digitalbuzzblog.com

Here is Johnnie Walker’s first 3D projection mapping event, celebrating the launch of the new “Green Label” last week, projecting onto one of the most historic buildings in Huashan, Taipei, with the creative team (JL Design) working closely with Johnnie Walker to fuse history and flavours with new technology for the event.

The projection mapping event was created in under four weeks from brief to showcase, and was designed around the four core flavours of the new Johnnie Walker Green Label. (thanks Katy!)

Volkswagen Fox: Twitter Zoom Campaign

2011-05-27T23:23:00.000-07:00

SOURCE: digitalbuzzblog.com

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations.

Volkswagen hid secret tickets across the entire city, and then displayed them on a microsite using Google Maps. The catch was, the map was zoomed all the way out and the only way to zoom in was to have the community band together using the #foxatplanetaterra hash tag, and the more tweets made, the more the map would zoom in, ultimately revealing the pinpoint location of each ticket. At which point it became a foot race in the real world to find them, day and night for 4 days.

In less than 2 hours, the campaign #hastag became the #1 trending topic in Brazil, where it stayed for the length of the campaign. Very cool promo mechanic from BBDO Brazil.

Top 10 email clients used by business recipients

2011-05-26T00:02:00.001-07:00

SOURCE: litmus.com

The Virtual Homeless: A Digital Installation

2011-05-24T23:29:00.000-07:00

SOURCE: digitalbuzzblog.com

This is a pretty moving piece from Pathways To Housing & Sarkissian Mason depicting a “virtual” homeless man projected onto a wall in NYC, shivering from the cold of a sleepless night, alone, outdoors, he is just one of 40,000 similar people that are homeless in New York.

The campaign to raise awareness hope to create interaction with someone most people just pass by, in prompting the public to interact with the virtual homeless man by SMSing a number that opens a door. Passers by are then given the opportunity to send another SMS to make a small donation instantly from their phone. Very, very cool work for a great cause.

Facebook Integration At The Coca Cola Village

2011-05-19T04:00:00.000-07:00

SOURCE: digitalbuzzblog.com

If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook.

The Coca Cola Village is a special summer experiential event in Israel, in 2010, they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through Facebook to gain exclusive entry. When they got to the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password to swipe when starting each activity.

Every time you swiped, it instantly updated your status with what you were doing at the event, keeping your friends up to date in real time. Plus, the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village. The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!

Rise Of Social Media Ad Spending

2011-05-17T00:51:00.001-07:00

A Year In Social Commerce

2011-05-17T00:46:00.000-07:00

SOURCE: digitalbuzzblog.com

2010 was the year social commerce became truly mainstream and for some of us, an integral part of our daily shopping habits. I’m almost certain, that everyone who reads Digital Buzz, would have experienced social commernce is some way, shape or form during 2010? The infographic pulls out a few great momentum gathering moments; with P&G’s “Pampers” Facebook Store generating over 1000 transactions an hour from March in 2010, along with another social commerce strategy called “Tryvertising” allowing customers a free trial by “Tweeting” that product, Disney opened their Facebook ticketing store, as did Delta Airlines, and one of the craziest things I’ve seen, China’s group-buying site called “Taobao” selling 1 new Mercedes per minute in September 2010.

While the infographic below looks back at how social commerce really took off in 2010, I think it’s even more important to look forward to how social commerce will shape the industry (and our lives) in 2011. Will you be buying your flights through Facebook? Dinners and shows through Groupon? Maybe, but I think we might also be managing accounts, updating our billing details and viewing live statements for all sorts of our service providers in 2011. But that will just be the start!

Can Brands Maintain Engagement on Facebook?

2011-05-10T00:08:00.000-07:00

SOURCE: emarketer

“Likes” can go down as fan bases increase

Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling campaign that reaches already-loyal customers, marketers are building up their presence on Facebook pages and hoping consumers flock there as well.

But as fan bases grow, the danger increases that the larger community will be less close-knit and engaged than before. Link-sharing solutions provider Visibli analyzed Facebook pages with at least 100,000 “likes” and found that for brands and media organizations, pages with more fans received fewer “likes” on each individual post. Engagement went down as the number of people involved went up.

And overall, brands are behind both artists and media organizations when it comes to average number of “likes” and comments per post.

There are many posting strategies brands can pursue to boost engagement on pages as the number of fans increases, however. Research from Buddy Media found that tweaking the length, timing and wording of posts could raise engagement.

In addition, the research from Visibli points to how brands should space out their posts. Half of all “likes” happen within 1 hour and 20 minutes of posting, and 70% happen within 4 hours. “Likes” taper off over time, until about 95% are received within 22 hours.

Chief Digital Officer Title Won’t Die

2011-05-05T07:20:00.000-07:00

SOURCE: adweek.com

When Young & Rubicam, Ogilvy & Mather, and TBWA dissolved their chief digital officer roles last year, they sent the strong message the title is a musty throwback. After all, isn’t adapting to digital everyone’s responsibility?

Well, fast-forward a year later and agencies are still clutching chief digital officer titles to their bosoms. In the past eight weeks, DDB Chicago, Arnold, Deutsch/LA, and Mullen have named CDOs: Jonathan Sackett, Matt Howell, Winston Binch, and the duo of Perry Fair and Mauro Cavalletti, respectively. Other shops that tout integrated traditional and digital capabilities have kept the role. Still, CEOs hiring digital talent acknowledged the title’s shortcomings. “There is no other title. If you find one, let me know,” says Arnold global CEO Andrew Benett. “I don’t want it to connote that we’re hiring somebody to teach us to do digital,” adds Mark O’Brien, North American president of DDB.

So, why not make digital experts office, regional, or creative chiefs as JWT and Ogilvy have done? Some agencies—and digital gurus, frankly—might not be ready. Also, digital chiefs function as a recruiting tool for agencies desperate for digital natives.

“I see nothing wrong with hiring a chief digital officer to accelerate growth in the digital space,” said Tarik Sedky, Y&R’s last CDO (2007-10). “I think the real problem is having a chief digital officer for more than three years.”

YouTube Finally Goes Hollywood With New Movies on Demand Service

2011-04-26T07:47:00.000-07:00

SOURCE: thewrap.com

YouTube will imminently launch a movie-on-demand service charging users to stream mainstream Hollywood movies off the world’s largest video sharing site, TheWrap has learned.

The new service means a full-bore challenge to Apple’s iTunes service – currently the most powerful player in paid video streaming -- and a welcome new revenue stream for Hollywood as home entertainment revenues continue their steep decline.

The service may start as early as this week or next, and is expected to be announced soon by YouTube.

Major studios including Sony Pictures Entertainment, Warner Brothers and Universal have licensed their movies for the new service, as have numerous independent studios, including Lionsgate and the library-rich Kino Lorber, according to movie executives with knowledge of the deals in place.

YouTube has been laboring to bring all the major Hollywood studios on board before announcing it, according to one executive involved in the deal. But so far Paramount, Fox and Disney have declined to join.

(Update 7:37 p.m. PST) YouTube, which had earlier declined to comment for the story, issued a statement after this story was published, pointing out that it has rented movies for a year, while declining to comment on the broader initiative it is about to launch with the major studios on board.

"We've steadily been adding more and more titles since launching movies for rent on YouTube over a year ago, and now have thousands of titles available," a spokesperson said. "Outside of that, we don't comment on rumor or speculation."

But in fact the video giant has never rented mainstream movies on this scale during the traditional DVD window. The major studios, who were once leery of YouTube, now see it as a potentially lucrative platform.

“We think it will start with VOD, but broaden to include sell-through over time,” said a senior executive at one Hollywood studio that has signed the deal with YouTube. “We are pretty excited because we are happy to see new entrants come in transactionally rather than a subscription model.”

Agencies Get 28% of Revenue From Digital (US)

2011-04-26T01:18:00.000-07:00

SOURCE: adage.com

Digital services accounted for an estimated $8.5 billion (28%) of the $30.4 billion in 2010 U.S. revenue generated by the 900-plus advertising and marketing-services agencies that Ad Age analyzed for Agency Report 2011.

Digital's share of agency revenue rose from 25.8% in 2009. In dollar terms, agencies' digital revenue jumped 16.9% in 2010.

Agency Report: U.S. Agency Revenue Jumped 7.7% in 2010

One point is clear: Digital has become a standard tool across every agency discipline.

To be sure, six in 10 digital dollars -- or $5.1 billion -- last year went to digital-specialty agencies such as Publicis Groupe's Digitas and Sapient Corp.'s SapientNitro.

The second biggest portion -- $2 billion -- went to agencies whose core business is direct marketing or customer relationship management. Ad Age estimates direct-marketing/CRM agencies generated 42% of U.S. revenue from digital services in 2010. (Distinctions blur between digital agencies such as Digitas, which began in 1980 as direct shop Bronner Slosberg Humphrey, and direct/CRM powerhouses such as WPP's Wunderman network, which has amassed deep bench strength in digital.)

The remaining portion of revenue -- roughly $1.4 billion -- was spread across agencies focused on disciplines including advertising, promotion, health care and public relations.

Not surprisingly, startups tend to have a heavy digital focus. Pereira & O'Dell, a 3-year-old San Francisco ad agency, generated 55% of revenue last year from digital.

But agency titans are very much in the mix. Leo Burnett Worldwide/Arc, a Publicis ad/marketing-services agency, boasts it has "more digital experts (325 in just the U.S.) than most standalone digital agencies."

Digital makes up a growing share of revenue across agency disciplines.

At McGarryBowen, an ad agency owned by Dentsu Inc., digital accounted for an estimated 24% of 2010 revenue, up from 20% in 2009.

Huntsworth Health, a health-care agency network owned by U.K. firm Huntsworth, generated 23% of its 2010 U.S. revenue from digital, up from 15% in 2009.

Carlson Marketing, a loyalty management and marketing-services firm owned by Groupe Aeroplan, last year generated nearly one-third of U.S. revenue from digital, up from 25% in 2009.

Public-relations agencies have moved aggressively into social media, grabbing more digital dollars. Edelman, the world's largest PR agency, said its digital revenue doubled in 2010; the firm generated 12% of U.S. revenue from digital services.

Ad Age DataCenter arrived at its estimate for digital's 2010 share of overall U.S. agency revenue -- 28% -- through a bottoms-up analysis of agencies based on input from more than 1,000 agencies, agency networks and agency companies. The figure, as it happens, tracks with global claims of two agency giants: WPP and Publicis said digital accounted for 29% and 28%, respectively, of their 2010 worldwide revenue.

Wall Street places a premium on all things digital. But two agency firms -- Omnicom Group and Interpublic Group of Cos. -- decline to float a specific digital percentage, arguing that digital is too integrated in their offerings to be parsed out.

Omnicom President-CEO John Wren got to the crux of the matter on a call with stock analysts last October: "Fundamentally, I believe that anything that's not digital will soon be digital or soon be very, very unimportant."

Google, a Giant in Mobile Search, Seeks New Ways to Make It Pay

2011-04-26T01:12:00.000-07:00

SOURCE: the new york times

In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches.

Scott Huffman, left, and Amit Singhal of Google. With voice search, Google learned it had trained people to use keywords.

But there was a problem: searching on a phone was less than ideal. It was hard to type on small screens. And most irritating for Google, which brags about its speed on every page of search results, was that Web pages were slow to load on phones.

So Google started a project it code-named Grand Prix. In six weeks, engineers revamped mobile searching and hatched plans for new ways to search on the go, by talking or taking photos instead of typing.

The stakes were high. Mobile phones could be a huge new market for Google. Or they could provide an opening for a competitor to pounce, or obviate the need for a search engine altogether. If people on phones could go straight to apps for information, why Google anything?

Today, Google says mobile searches are growing as quickly as Web searches were at the same stage in the company’s early days, and they are up sixfold in the last two years. Google has a market share of 97 percent for mobile searches, according to StatCounter, which tracks Web use.

Now that it dominates the field, Google is throwing its burly computing power and heaps of data at new problems specific to mobile phones — like translating phone calls on the fly and recognizing photos of things like plants and items of clothing.

“I feel like a parent the second time around feels,” said Amit Singhal, a Google fellow who works on search. “You saw your first child grow at an amazing pace, and here we are with our second child, mobile, growing at the same pace and showing the same signs.”

Google has been slow to seize some newer Web business opportunities, most notably social networking. Investors have criticized the company for dragging its feet when it comes to figuring out how to make money in new fields.

But mobile is an exception. Last year, Eric E. Schmidt, then the company’s chief executive, said Google’s philosophy was “mobile first,” meaning it would build products for phones at the same time as versions for PCs.

“This is the place that Google is essentially betting its future on,” said Karim Temsamani, Google’s head of mobile advertising, a role created in September.

Still, Google has not consistently followed the mobile-first mantra, and some analysts, including Colin W. Gillis of BGC Partners, say it has not moved quickly enough to create new mobile products or ads.

“They’ve done a really good job of positioning themselves so they can’t get boxed out of the market,” Mr. Gillis said. “Now they just need to deliver some innovation. Let’s wring some revenue out of this platform.”

25 Advertising Networks for Online Businesses

2011-04-20T06:09:00.000-07:00

SOURCE: practicalecommerce.com

Google’s AdSense and AdWords are two of the most widely used advertising platforms for online business. And although Google facilitates a massive amount of traffic online, there are dozens of other ad networks that ecommerce businesses can take advantage of.

Here are twenty-five popular advertising networks to help target as many Internet users as possible and grow your business.

Large-Sized Search Engine Affiliated Networks

Google AdSense. One of the most widely used and popular ad platform for online publishers to earn revenue by displaying relevant ads on a wide variety of content that is suited to an audiences specific interests. Participation in AdSense is free and advertisers pay Google for clicks or impressions of ads displayed on participating sites.

Google AdWords. Ads appear on Google search result pages and the Google Advertising Network – your business ads will appear besides relevant related search results. Best of all, you only pay if people click your ads.

Yahoo! Advertising Network. Personalize and optimize ads for specific users using Yahoo!’s user-data proprietary advertising technology. Various packages and ad solutions available, depending on your business’s needs - price varies with each package.

Microsoft Advertising adCenter. Use adCenter to create ads that appear in search results of both Bing and Yahoo! search engines and reach millions of their users. You only pay when someone clicks your ad.

Microsoft Ad Network. Create a custom campaign on Microsoft’s vast network of brands — from search advertising to display advertising and much more — target ads directly to your potential customers. Each advertising package is customizable and price varies with each option as well as scope of campaign.

Alternative Advertising Networks

PocketCents. Create and display text, image or video ads directly to the kind of users who are interested in your product or service on the PocketCents Network. Set up a fixed monthly budget per ad, eliminate competitive placement based on bidding and much more with PocketCents. PocketCents features a flat rate of $.25 per click on text or image ad or per play of video ad.

Clicksor. A contextual targeting ad network that automatically matches your ads to the most relevant websites in Clicksor's network. Create text or graphic banner ads, pop-under ads or interstitial ads — appearing between web pages — and pay per click (CPC), per 1,000 impressions (CPM), or per visit (CPV).

AdBrite. One of the largest ad networks outside of the big search engine brand networks — create and target ads to users in the network and pay with variable pricing models including CPC, CPM and other flexible pricing options.

Bidvertiser. Advertise across thousands of websites in the Bidvertiser network on a pay-per-click basis. Browse the categorized directory of websites and select the appropriate ones you want to advertise on for your business; set your desired geographic targeting and your pay-per-click bids and your ads are ready to go.

Chitika. An ad network that targets your ads directly to interested individual users. Currently, Chitika is only open to advertisers interested in spending a minimum of $50,000 per month.

TribalFusion. Reach the almost 230 million users on Tribal Fusion’s ad network per month with your ads — several advertising package options that can be tailored to suit your business’s needs, pricing varies on package and scope of campaign.

Advertising.com. Reach approximately 183 million users monthly on this large alternative advertising network — pricing is depending on campaign.

Vibrant. With around 250 million unique users in its network, Vibrant is a great text-based advertising option for ecommerce businesses. Pricing is cost per 1,000 impressions and varies based on available inventory and the category of ad placement.

ValueClick Media. Place ads and target users on this network that reaches approximately 173 million unique visitors per month. Pricing dependant on scope and style of ad package.

ContextWeb. Target ads to relevant users in this network to get the most value for your dollar spent. Pricing is flexible with a name-your-own price option for cost per 1,000 impressions.

Claxon. Run banner campaigns on this ad network and geo target by nation and cap impressions, if needed. Pricing depends on size of banner ad and scope of campaign.

Clickcent. Run ads on this contextual advertising network and pay only for the actual unique traffic to your site at a price that you negotiate. You can monitor responses to your ad in real-time and change your bid price or ad copy as you see fit.

DynamicOxygen. A search engine marketing solution that allows you to target millions of prospective customers coming from Google, Yahoo!, Bing and many more. Pricing is cost per click and rates depend on size and scope of ad campaign.

EpicDirect. Place ads on this network that gets around 180 million monthly impressions in North America alone. A pay for performance based ad network with pricing dependant on size and scope of campaign.

Casale. Identify and target users based on their opinions, attitudes, consumption level or country, region and much more. Pricing to set up a custom campaign on this network varies on size and scope of campaign.

BurstMedia. Place custom, demographic targeted ads, behavioral targeted ads and retargeted ads on this network and fine tune your campaign in real-time. Pricing is variable depending on scope of campaign and is flexible with cost per 1,000 impressions, cost per click and cost per action packages available.

Black Label Ads. This network receives a approximately 300 million impressions per day across more than 10,000 total participating sites. With Black Label, you can manage and fine-tune your campaign on all the sites that displayed your ads. Target users by region, country, gender, age, keywords and much more.

AdBull. An ad network for cursor-based ads — these ads appear to relevant users right next to their cursor so it will be sure to get seen. Pricing to place ads is $25 to get started, which is deducted by $.01 per click and can be funded at anytime for more ads.

InfoLinks. InfoLinks is a contextual text-based ad using the underlined keyword style all on a network that gets approximately 300 million unique visitors monthly across more than 40,000 websites. Pricing begins at $500 minimum, which is deducted on a per click basis with a rate that is determined by size and scope of campaign.

Kontera. An in-text advertising platform that uses the underlined keyword style of ad on a network that receives approximately 140 million unique visitors monthly. Pricing varies and is dependent on size and scope of campaign.

Twitter Tries to Widen Appeal to More Users

2011-04-19T07:25:00.000-07:00

SOURCE: the wall street journal
By: AMIR EFRATI

Twitter Inc., trying to put recent management changes behind it and build its business, is taking steps to broaden the appeal of the well-known messaging service.

Twitter is making a concerted effort to educate its users about what, exactly, it is. WSJ's Amir Efrati explains why to Stacey Delo.

The San Francisco company, which lets users broadcast and view short messages, wants to make it easier for new users to navigate the service and help longtime users find interesting content.

While Twitter has more than 200 million registered accounts, it doesn't say how many are active users. Users discuss a variety of topics, but some people—especially adults—view the service as a vehicle for celebrities to broadcast their thoughts online.

Twitter wants to show how the service works to first-time users by highlighting tweets from people in their geographic regions, such as local politicians and musicians, when they first sign on, people familiar with the matter said.

Jonathan Strauss, chief executive of Awe.sm, which tracks marketing campaigns on Twitter and Facebook Inc., argues that Twitter needs to attract more mainstream Internet users if it wants to justify its multibillion-dollar valuation. "Most people understand Twitter exists, but they don't understand what Twitter is and how they can participate," he said.

For more experienced users, Twitter is developing ways to create a narrower stream of the most relevant tweets rather than requiring users to wade through messages in chronological order.

As it looks to add tools for power users, Twitter is also in advanced talks to purchase a program used by many Twitter users to view and manage tweets, Tweetdeck, for around $50 million, people familiar with the matter said.

Retail Continues to Lead in Online Ad Spending

2011-04-18T06:04:00.000-07:00

SOURCE: e-marketer

Retail is the highest-spending industry online, according to eMarketer estimates that break down total US online ad spending by vertical. Retailers will spend $5.73 billion on internet advertising this year, up from $5.16 billion in 2010, accounting for more than one in every five online ad dollars.

Telecom, financial services and automotive round out the top four highest-spending industries this year.

Online ad spending by the retail industry will see double-digit growth of 11% for 2011, but other verticals will increase spending more quickly. Consumer packaged goods (CPG) spending will be increase 29% this year, automotive spending will rise by 14%, and healthcare and pharma will boost online spending by 13%.

eMarketer benchmarks its total US online ad spending as well as its industry-specific numbers against 2009 data from the Interactive Advertising Bureau/PricewaterhouseCoopers.

The high growth in CPG spending online will lead to a big change in share for that industry. In 2009, CPG online ad spending made up 6% of the total, but by 2015 that proportion will rise to 13%. The proliferation of online video—an ideal branding format for big consumer products advertisers—is a primary contributor to the growth.

U.S. Clears Google Acquisition of Travel Software

2011-04-18T00:51:00.000-07:00

SOURCE: nytimes.com

The Justice Department on Friday approved Google’s $700 million acquisition of a flight search software maker, but imposed conditions limiting how Google could use the company’s technology, potentially opening the door to broader antitrust scrutiny of the search giant’s activities.

After an intensive, eight-month investigation, regulators decided that Google could complete the acquisition of ITA Software, which will let Google build flight search tools. But they required Google to continue to license the software to other companies; to develop ITA products and offer them to competitors; and to erect a firewall so it cannot see sensitive information from competitors. The regulators also said Google must develop a formal process for complaints that it is acting unfairly, and submit to government monitoring that it meets these conditions, which are to last five years.

Some legal experts said this could allow regulators to collect information that could be used in a broader antitrust case. In some ways, the case is reminiscent to the early days of the government’s antitrust investigation of Microsoft, when it also submitted to continued government monitoring. That eventually led to a sweeping antitrust case, and, many analysts say, to the decline of Microsoft’s power in the technology industry.

“This is the beginning, not the end, of serious antitrust scrutiny of Google,” said Samuel R. Miller, a partner at the law firm of Sidley Austin in San Francisco, who was special trial counsel to the Justice Department in its first suit against Microsoft.

It is the first time the company has agreed to a consent decree with government oversight related to an acquisition, and a concession that it will live under continued scrutiny.

Google, regulators and opponents of the deal all applauded the decision.

“We’re confident that by combining ITA’s expertise with Google’s technology we’ll be able to develop exciting new flight search tools,” Jeff Huber, Google’s senior vice president for commerce and local, wrote in a company blog post.

Google Survey Shows iPad Growing At Expense Of Radio And Other Media

2011-04-18T00:49:00.000-07:00

SOURCE: allaccess.com

A new survey by GOOGLE's ADMOB shows use of APPLE's iPAD is taking the place of a wide variety of other activities. In fact, more than half of those surveyed said they spend more time on their tablet device than listening to the radio or reading books, and more than a quarter said they spent more time on it than their computer. A third responded that they now use their tablet more than they watch TV, reports APPLE INSIDER.

"Tablets are growing in popularity and changing the way that we consume content," the report noted. "People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices."

Tablets are growing in popularity and changing the way that we consume content.

Other findings noted that 68% of respondents spent at least an hour on their tablets each day, and that 82% percent said they primarily used them at home. Only 28% said their tablet was their primary computer, but 77% said that their desktop or laptop usage decreased after they started using a tablet.

Steve Jobs Aiming At TV Next?

THE NEW YORK POST writes, "APPLE CEO STEVE JOBS may be looking to take one last victory lap -- around the living room. One WALL STREET analyst believes JOBS is working on a 'final hurrah' before retirement: a plan to transform the TV set just as he revolutionized computers, mobile phones and music players."

The report quotes JEFFERIES Analyst PETER MISEK saying that, "APPLE will launch another assault on the living room, in the form of a cloud-based video service along the lines of NETFLIX. Such an offering would go well beyond APPLE TV, a Web-enabled device with limited capabilities and content that hasn't caught on with consumers."

Audience Targeting, ROI Draw Advertisers to Digital Video

2011-04-15T06:35:00.000-07:00

SOURCE: e-marketer

Digital video advertising is steadily gaining momentum within online marketing, with eMarketer estimating a 38.6% online video ad spending increase this year alone. And while Break Media indicates most advertisers (79%) will spend less than 25% of their online display budget on digital video advertising in 2011, the majority (70%) plan to increase digital video ad spend within the next 12 months.

Data from the Interactive Advertising Bureau (IAB) shows agencies and marketers are looking to take advantage of online video advertising for its audience targeting capabilities and higher return on investment (ROI).

When choosing online video ad placements, channels or providers, the most important determinants are audience targeting capabilities, results—also defined as ROI or campaign performance—and audience reach. Among agencies, targeting was the most important factor: 88% rated it “very important.” Results (85%) and reach (84%) were also important. Interestingly, marketers valued ROI and targeting as much as their agency counterparts, but they placed less emphasis on reach, perhaps indicating marketers tend to demand quality over quantity, but agencies expect both.

Data from Break Media echoes the importance of audience targeting and ROI, with advertisers slightly emphasizing targeting capabilities over ROI metrics. The Break Media and IAB data sets differ on the importance of reach. Directionally, agencies appear to place far more importance on reach at present, as depicted above. However, more data might be required to determine just how important reach is for agencies or marketers.

Criteria Used to Determine Where to Spend Video Advertising Budget According to Advertising Decision-Makers at Agencies and Marketers in North America, 2010 (% of respondents)

Although advertisers are finding success with digital video ads and are keen to make placements based on targeting, reach and ROI, they also see these areas as obstacles to boosting online video advertising budget and expanding programs.

Advertising decision-makers in North America are challenged to increase their use of video advertising; 41% find it difficult to measure ROI for digital video ads and 33% are hindered by lack of standardized metrics, according to Break Media. About a quarter (27%) also said they find it difficult to get enough reach, thereby limiting available video advertising budget.

According to the IAB, ROI measurement and lack of standard metrics were both reported roadblocks to increased use of digital video advertising. Compared to agencies, marketers were 20 percentage points more likely to see ROI measurement as the top obstacle.

Were the industry to improve ROI measurement, 56% of marketers said they would increase their use of digital video advertising, perhaps reflecting the need of in-house marketers to prove advertising value and ROI for each channel before receiving additional budget, compared to agencies who often have more budget fluidity within ad channels and formats.

How Moms Keep Connected Using Smartphones

2011-04-14T06:57:00.000-07:00

SOURCE: e-marketer

With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, relying on technology to keep them organized and connected wherever their busy lives take them.

Smartphone ownership is higher among moms than the general population, according to March 2011 research from parenting website BabyCenter. Nearly six in 10 moms have a smartphone, vs. 50% of all internet users. Overall, 62% of mom respondents told BabyCenter they use the mobile internet regularly, up from 22% just two years ago.

Moms use their smartphones for somewhat different purposes than the general population, according to the survey. Mothers were significantly more likely to access games, social media and health information, and somewhat more likely to check the weather, listen to music or shop via mobile. They underindexed on accessing content like maps, productivity tools, and financial and business information, suggesting they’re sticking to activities to help—or help occupy—their families.

Mobile Web users in Western Europe to double by 2015

2011-04-14T04:20:00.000-07:00

SOURCE: e-marketer

Smartphone adoption and a sharp rise in mobile internet usage are poised to invigorate Western Europe’s mobile marketing landscape. As more industry verticals embark on mobile campaigns and marketers shift their focus from one-off experiments to ongoing execution, mobile ad spending is set to increase.

The global trend toward smartphone adoption and increased mobile internet access among consumers is igniting renewed marketer emphasis on mobile. eMarketer predicts that the number of mobile users in the EU-5 accessing the web from their phones will double from 2010 to 2015, reaching 94 million. App and browser usage rates are steadily rising as more users go online with their mobile devices. These trends are giving marketers new options to connect with customers.

The willingness of consumers in Europe to interact with brands on their mobile phones—and their growing appetite for perks such as coupons and special offer alerts—have jump-started a new phase in mobile marketing. Marketer strategies are increasingly sophisticated and comprehensive, comprising solutions that address every phase of the purchase cycle, including adherence to permission-based marketing best practices.

Moreover, a greater number and variety of European brands are rising to the challenge. As a result, mobile ad spending is set to rise accordingly across the region.

The investor spotlight will land squarely on new Google Inc Chief Executive Larry Page, overshadowing decent, but uninspiring first-quarter financial

2011-04-14T04:03:00.000-07:00

SOURCE: reuters

Less than two weeks after the Google co-founder officially took the CEO reins, investors are hungry for details about Page's management plans and strategy as the search giant faces sharp competition from Facebook and Apple Inc, and intensifying regulatory scrutiny.

Page's performance on Thursday's quarterly conference call with analysts and his views on spending and competition will be closely parsed by investors -- if the famously media-averse 38-year-old shows up in the first place, that is.

Google is keeping tight-lipped about whether Page will actually participate in Thursday's earnings conference call. While the list of tech CEOs that skip such quarterly calls includes Microsoft Corp's Steve Ballmer and Apple's Steve Jobs, some analysts and investors say a no-show by Page for the first call of his tenure would send a negative signal to Wall Street.

"Myself and the Street would be collectively disappointed and shocked if he was not" on the call, said Macquarie Research analyst Ben Schachter.

Shares of Google, which underperformed the market in 2010, are down roughly 9 percent since the company announced in January that Page would replace Eric Schmidt, who had held the top job for the past decade.

Page moved swiftly to streamline decision-making at Google's upper ranks during his first days on the job, but investors are anxious about how the management change could affect the company.

"What impacts the stock? Uncertainty. If he doesn't clear up any uncertainty, that's another overhang," said Schachter.

Analysts estimate that Google, which has beat Wall Street's revenue targets for the past six consecutive quarters, increased net revenue by 25 percent year-over-year to $6.32 billion in the first quarter, with adjusted earnings per share of $8.11, according to Thomson Reuters I/B/E/S.

Gleacher & Co analyst Yun Kim said the nearly 1 percent decline that Wall Street expects in Google's first-quarter net revenue, after a very strong fourth quarter, could provide clues about Google's longer-term growth potential.

"It comes down to the fundamental issue of whether or not the acceleration of their business in Q4 ... -- was that really improving fundamentals or greater seasonality?" said Kim.

"When you start showing seasonal patterns in your business, then your growth rate is peaking," he said.

Google is ramping up efforts to supplement its core search advertising business with revenue from display and mobile ads. And the company is increasingly focused on social networking and the local ad market, where rivals Facebook and online coupon service Groupon rule the roost.

Page's attitude toward spending on such strategic areas, as well as on less crucial initiatives such as self-driving cars, and the potential impact on Google's profit margins are high on investors' list of concerns.

"They have been increasing their hiring and other cap ex," said Ryan Jacob, chairman and chief investment officer of Jacob Funds which counts Google among its top holdings. "With Larry taking over, people may be wondering if they take it up further."

New Research: Amazon Topped Search Spending By Far In 4Q 2010

2011-04-14T03:59:00.000-07:00

SOURCE: searchengineland.com

Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million.

Interestingly, though the fourth quarter is typically characterized by an effort to woo holiday gift shoppers, only a few of the top ten spenders on Google were retailers, Kantar found. Aside from Amazon, Target Department Store spent $25 million, and EBay invested $22 million in search marketing from October through December.

Financial services companies also contributed significantly to search spend in the period. Capital One came in at third place overall, with $26 million in spending. Insurance players were especially well represented, with Progressive ($19MM), Geico ($16.5MM), and State Farm ($16.2MM) all in the top 10 spenders.

The research is part of Kantar Media’s new syndicated research product for search, which it announced today. The company says it will report on companies investing in paid search, how much they spend, what keyword are purchases and the number of clicks keywords receive.

Serdar Ortaç Grand Cevahir Otel'de sahne alıyor

2010-12-17T05:49:00.001-08:00

source: biletix

Yeni Yılın İstanbul’daki en büyük organizasyonu! Müzik sektörüne damgasını vuran SERDAÇ ORTAÇ, 31 Aralık gecesi Grand Cevahir Hotel’de sevenleriyle buluşuyor !

Türk pop müziğinde hem şarkcı hem de söz yazarı olarak çok farklı bir yeri olan Serdar Ortaç, 2011’e girerken sevenlerine mukteşem bir yılbaşı gecesi yaşatacak.

Eğlence denildiğinde 7’den 70’e herkesin ilk aklına gelen isimlerden olan Serdar Ortaç, bu yılda geleneği bozmadı ve Grand Cevahir Otel'de sahne alıyor.

SNAP! konseri 360 İstanbul’da - delikupon.com

2010-12-17T05:47:00.000-08:00

source: delikupon.com

What Shoppers Want from Retail Apps

2010-12-15T08:47:00.000-08:00

source: emarketer

As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in using phones as a shopping aid—for store location, product research and finding deals. Consumers are eager to check their phones for info, but retailers have been behind the game.

According to October 2010 data from mobile and social marketing consultancy Brand Anywhere and Luth Research, for example, fewer than 5% of retailers have a mobile site. And research from Adobe found consumers were unimpressed with retailers’ mobile apps and preferred to simply browse the mobile web.

A fall 2010 survey from Accenture uncovers what shoppers would most like to see in a mobile app, separating the possibilities into apps designed for use in or out of the store. Coupons were considered the most useful app features for any location.

Forrester: Time Spent on Internet Is Equal to TV

2010-12-15T02:37:00.000-08:00

source: adweek

There’s one graph every digital business uses: It shows the huge gap between the percentage of consumer time spent on the Internet and that of marketer budgets spent on online ads. Forrester Research is giving them new ammunition.

A new consumer survey from the researcher found that for the first year, the amount of time U.S. households spent watching TV and using the Internet is equal at 13 hours per week. This comes on the heels of research showing that younger consumers (18-30) already spent more time on the Web than watching TV. Now, people 31-44 are also spending more time online than with TV.

The figures are at the heart of a running debate about ad-budget allocation. One side is the proposition that marketer priorities are seriously out of whack, because their budgets don’t match up to consumer behavior. Venture capitalist Mary Meeker calls this a "$50 billion opportunity." Another school of thought is that TV remains by far more important to brand building than the typical Internet options of display ads and search links.

Forrester takes pains to note it’s not predicting the demise of TV. In fact, the amount of time spent watching TV has remained stable over the past five years. During that same time, however, time spent on the Web has risen 121 percent. The biggest losers in comparison to the Web are: radio (down 15 percent), newspapers (down 26 percent) and magazines (down 18 percent).

One important note: While the time spent figures are equal, over a third of the hours on the Web are for work purposes, while TV is nearly exclusively a leisure activity.

Unsurprisingly, Forrester found e-commerce and social media the major drivers of growth over the last three years. E-commerce use rose from 37 percent to 60 percent, while social media went from 15 percent to 35 percent.

Online reklamlar 2011’de 106 milyar dolar

2010-12-14T17:34:00.000-08:00

source: computerworld türkiye

IDC, 2011’e kadar dünya genelinde online reklam pazarının 106 milyar dolara çıkacağını öngörüyor.

IDC’nin Çarşamba günü yayınladığı rapora göre tüm dünyada pazarlamacıların online reklam harcamaları önümüzdeki yıllarda yüzde 15 ila yüzde 20 oranlarında artacak. Bu yıl dünya genelinde online reklam harcamalarının 65.2 milyar dolara ulaşacağı tahmin ediliyor; bu toplam reklam pazarının yüzde 10’una karşılık geliyor. Pazarlamacılar kendi ürün ve servislerinin tanıtımı için online ortamın önemini görmeye devam ettikçe, online reklam bütçelerini artıracaklar.

IDC’ye göre 2011’de online reklam harcamaları, toplam reklam pazarının yaklaşık yüzde 14’ünü oluşturarak 106.6 milyar dolara ulaşacak. 2011’e kadar anahtar kelime tabanlı arama motoru reklamları en popüler reklam formatı olmaya devam edecek; bunlar toplam harcamaların üçte birinden daha fazlasını oluşturacak. Onu ise yüzde 20’yle banner gibi görüntülü reklamlar, yüzde 19’la seri ilanlar takip ediyor. Bununla birlikte video formatı gibi zengin medya reklamlarında çok hızlı bir büyüme bekleniyor; yıllık yüzde 50’den daha yüksek. 2011’de ülke bazında 45 milyar dolar reklam harcamasıyla ABD zirvede yer alacak. Orta ve Doğu Avrupa, Orta Doğu ve Afrika ise en hızlı büyümeye sahip bölgeler olacak. Bölge bazında ise en çok reklam harcaması Batı Avrupa’da gerçekleşecek. IDC verilerine göre günümüzün önde gelen online reklam kategorileri (pornografi, kumar, bilgi, elektronik ve bilgi işlem) 2011’de de listenin üstünde yer almaya devam edecek.

Harnessing the Value of the Digital News Audience

2010-12-14T15:32:00.000-08:00

source: emarketer

daily deals are all the rage this holiday season (usa)

2010-12-10T06:45:00.000-08:00

U.S. online ad spending to continue double-digit growth

2010-12-09T12:08:00.000-08:00

source: emarketer

The economy may be on an upward trajectory, but continued caution among advertisers has led to a shift toward online advertising, with spending on U.S. internet ads expected to grow 13.9% to $25.8 billion for the full year in 2010, according to eMarketer. The firm, which forms its forecast by performing a meta-analysis of research estimates and methodologies from several firms that track ad spending, also projects a 10.5% increase in U.S. online ad spending in 2011, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion.

Google unveils Chrome store with 500 apps

2010-12-09T03:41:00.000-08:00

source: moconews.net

Google is launching an online app store for its Chrome Web browser that at the outset will offer 500 apps from top developers. Google also has teamed up with Verizon Wireless to allow users of laptops operating under the Chrome OS to receive "seamless Web connectivity," and will place Chrome in Samsung and Acer laptops being released in the middle of next year.

Google Gains Market Share in U.S. Mobile Ads

2010-12-07T02:16:00.000-08:00

source: bloomberg businessweek

Google, owner of the world's most popular search engine, will widen its lead in the $877 million U.S. market for mobile advertising, ending the year with a 59 percent share, according to research firm IDC.

Google's (GOOG) share will increase from 48.6 percent last year, before it bought mobile-ad network AdMob, IDC says. AdMob, which had an 8.4 percent share in 2009, was bought by Google in May. Apple (AAPL) may finish with less than 10 percent, IDC says.

The U.S. mobile-ad market, including search and display ads, has more than doubled since last year, when it reached $368 million in sales. Companies are devoting larger slices of ad budgets to the wireless Web as more consumers and businesses get online via smartphones and other handheld devices. "Advertisers have embraced this in a big way," says Karsten Weide, a vice-president at IDC in Framingham, Mass. "They think it's a great marketing tool; they are flocking to it. The infrastructure and the audience are finally there to make this worthwhile."

Google is making more headway in mobile ads than IDC estimated earlier this year, when it said Apple may end the year with 21 percent of the market and that Google would lose ground. The mobile-ad market may more than double again next year, to almost $2 billion, IDC says. The firm believes that while marketers spend just 3 percent of their online ad dollars on mobile today, the proportion will increase to 5 percent next year.

WHO'S UP, WHO'S DOWN
Other beneficiaries of the boom in mobile advertising include Apple and independent ad network Millennial Media, Weide says. Apple, which bought ad network Quattro Wireless in January, wasn't in the mobile-ad business last year. Apple will end 2010 in second place, with an 8.4 percent share, according to IDC. Quattro had 5.4 percent of the market last year. Millennial will finish third, with 6.8 percent of the market, up from 5.4 percent.

Yahoo! (YHOO) and Microsoft (MSFT) will lose market share this year, by IDC's reckoning. Yahoo will have 5.6 percent of the market, down from 7 percent last year. Microsoft will end the year with 4.3 percent, down from 6.3 percent. "We are seeing great momentum with our mobile advertising business," says Jonathan Tom, a marketing manager at Microsoft. Apple's mobile-ad service, iAd, has expanded to Japan and Europe and attracted more than half of the top 25 U.S. national advertisers since its July introduction, says Jason Roth, a spokesman for Apple.

Mobile-ad companies typically don't break out their ad sales. Still, Google said during its third-quarter earnings call on Oct. 14 that its mobile business was likely to generate sales of more than $1 billion on an annual basis. IDC estimates that about $150 million of that revenue came from mobile applications and another portion from licensing fees, while mobile ads accounted for the bulk of sales.

Internet, Emerging Markets to Lead Worldwide Advertising Growth Next Year

2010-12-07T02:13:00.000-08:00

source: bloomberg

Worldwide advertising spending will continue to recover next year, led by expanded Internet marketing and outlays in emerging economies, according to researchers ZenithOptimedia Group Ltd. and Magna Global.

Spending will increase 4.6 percent next year, after “surprisingly strong” 4.9 percent growth in 2010, said ZenithOptimedia, a company owned by Publicis Groupe SA that buys advertising for clients including drugmaker Sanofi-Aventis SA. Magna, which tracks ad sales not spending, projects 5.4 percent growth in 2011, following a 6.9 percent gain this year.

Web advertising is growing three times faster than the market as a whole, according to ZenithOptimedia. China will become the third-largest ad market behind the U.S. and Japan next year, displacing Germany, it said. While spending is recovering after the 2008 financial crisis, advertising growth is short of the “long-term trend rate of 6 percent,” London- based ZenithOptimedia said.

“The key result of this update is the continued rise of developing markets and digital media, and their central role in driving global growth,” ZenithOptimedia Chief Executive Officer Steve King said in the report.

In a separate forecast, WPP Plc’s GroupM media-buying unit said today that global ad spending will probably exceed $500 billion in 2011 for the first time. Ad spending will increase 5.8 percent over 2010’s $474 billion, the company said in a statement.

‘Significant Rebound’

“We’ve seen a significant rebound in advertising spending in the U.S. over the last six months,” GroupM Chief Investment Officer Rino Scanzoni said in the statement.

WPP’s Chief Executive Officer Martin Sorrell told Bloomberg TV in an interview today that the U.S. ad market is “marked by a bounceback” of traditional advertising, behaving more like an emerging market than a mature one. Sorrell added that the U.S. market will not grow as strongly in 2011.

WPP, the world’s largest ad company, continues to seek small-and-medium-sized acquisitions and is seeing “some excesses” in the mergers and acquisitions market, Sorrell said.

GroupM said measured global advertising recovered nearly all the dollars it lost in 2009. ZenithOptimedia said that worldwide ad spending won’t exceed the 2008 peak until 2012. High debt in the developed world, U.S. unemployment and default concerns in the Eurozone pose risks to growth, the agency said.

ZenithOptimedia predicts growth of 5.2 percent in 2012 and 2013. Worldwide ad spending will total $449.7 billion this year, the company said.

Online Ad Spend Continues Double-Digit Growth

2010-12-06T06:42:00.000-08:00

source: emarketer

Large brand marketers and SMBs are major contributors to ongoing increases.

The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts.

eMarketer projects a 10.5% increase in US online ad spending next year, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion

Galaxy Tab 1.5 milyonu devirdi

2010-12-05T23:32:00.000-08:00

source: hurriyet.com.tr

Pad'in en güçlü rakiplerinden biri olarak gösterilen ve geçtiğimiz günlerde Türkiye'de de satışa sunulan Samsung Galaxy Tab, bir milyondan fazla satmayı başardı.

Şirketten yapılan resmi açıklamada, yıl sonuna kadar 500 bin kullanıcıya daha ulaşmayı hedefledikleri belirtilirken, Galaxy Tab'in satış durumundan memnun oldukları ifade edildi.

Cep telefonu olarak da kullanılabilen ve Türkiye'de 1.699 TL'den satışa sunulan Galaxy Tab, ön yüzünde bulunan kamera sayesinde görüntülü görüşmeyi mümkün kılarken, arka yüzünde bulunan kamerası ile de fotoğraf çekimine olanak veriyor.

Mobile firms seeing ads coming to handsets

2010-12-03T07:27:00.000-08:00

source: reuters

The long awaited uptake of the potentially lucrative mobile advertising market by advertisers and consumers has actually started to happen, companies from Canada, Egypt and Poland said on Friday.

Advertisers have great hopes for the cellphone market due to the personal nature of phones and the potential to know where customers are at any time, but have been held back by the small screen size and potential hostility from customers.

The sector got a major boost from Google's deal to buy mobile ad firm AdMob late in 2009, and Apple's acquisition of Quattro Wireless.

"Across our markets we are getting this fall messages from advertisers that for 2011 they have created separate mobile budgets," Andrew Osis, chief executive of Calgary, Canada based Poynt, told Reuters in an interview.

Poynt's local search application for smartphones has 4.5 million active users in North America and Europe.

Osis said the total sums were still small when compared with the online advertising market, but the growth in demand was clear.

The U.S. mobile advertising market is expected to grow to $5 billion by 2015 from $800 million this year, said mobile ad network Smaato in a whitepaper quoting research from mobilesquared. Steven Nathasingh, director of research firmVaxa Inc, said mobile devices' limited functionality has hampered growth on mobile advertising revenues so far.

"The newer phones and tablets will change that as the technology rapidly advances and lower prices drive higher adoption. Mobile advertising is at the beginning of an inflexion point," he said.

EGYPT, POLAND

Egyptian operator Mobinil said this week more than 200,000 of its clients have signed up for its mobile advertising service offering promotions, content and discounts, with advertisers so far including Adidas and Nokia.

"The advertisers in the service have had phenomenal response rates to their campaigns - as high as 35 percent due to the focus on the users' interests, so our customers only receive relevant ads," Mobinil's CEO Hassan Kabbani said in a statement.

Telecom services provider Effortel said its ad-funded data service it launched a week ago for Polish operator InMobile has seen faster takeup than its two previous services in Poland.

The new service -- first of its kind in the world -- gives users free access to social networking sites and data services in exchange for watching advertisements on their phones.

So far it is marketed only on Facebook, where the service has 14,000 users after two weeks.

"Its our third service in Poland. So far it's the best, the growth is the fastest," said Liudvikas Andriulis, Effortel's chief marketing officer.

So far, Finnish firm Blyk has offered ad-funded calls and texts to consumers in Britain, the Netherlands, and it launched a service together with Aircel in India last month.

More Kids Are Online 2

2010-12-03T06:22:00.000-08:00

source: emarketer

Mobile internet access, according to Placecast, is more important to parents with children under age 6 (70%) than those of children in other age brackets. And families with young children are using their phones to find stores (64%), local information and activities via an app (61%), even to buy something online (36%).

More Kids Are Online

2010-12-03T06:18:00.000-08:00

source: emarketer

In 2011, eMarketer estimates there will be 20.2 million children under 11 going online at least once per month from any location, or 39.9% penetration of this age group. By 2014, that number will rise to 24.9 million kids, or 47.8% of this young population.

The Best of the Best, Digitally Speaking

2010-12-01T02:54:00.000-08:00

source: ny times

AN organization that honors creativity in advertising has named 10 digital campaigns as the best in their field from 2001 from 2010.

The organization, the One Club for Art and Copy in New York, will salute the top 10 campaigns of what it is calling the Digital Decade. Appropriately, the hoopla will be online as well as offline.

The ads will be displayed, beginning on Tuesday, on a section of the One Club’s Web site. In the actual world, there will be a dinner for the honorees on Jan. 11, in Manhattan.

“The One Club has a tradition of naming the top 10 of the decade since 1990, when we identified the top 10 campaigns of the ’80s,” said Mary Warlick, chief executive of the organization.

“This new list of digital works defines the first decade of the 21st century,” she added, “and identifies the agencies that are leaders in advertising communications.”

This is the first time the One Club is honoring a decade’s worth of digital ads, because there was not a full decade’s worth of online and interactive ads in the ’90s. (The first year the One Club honored digital ads was 1996.)

Still, in an industry that loves to observe its firsts, suffice it to say that the One Club may be the first in commemorating the campaigns of this century’s decade.

(The Dec. 6 issue of Time magazine, with the cover article “What Really Happened,” is looking back from a much broader perspective, not to mention a longer one; the issue analyzes events from 2000 to 2010, or 11 years.)

“It is a great opportunity to celebrate the best of the first digital decade,” said Kevin Swanepoel, president of the One Club, a nonprofit that is perhaps most familiar for the pencil-shaped awards, known as Pencils, that it bestows annually.

Executives of the One Club selected 75 campaigns that had been recognized as noteworthy at previous One Show Interactive awards ceremonies, Mr. Swanepoel said, then asked all the past judges of those awards to name their 10 favorites.

A hundred judges took part, he added, choosing “the clear winners from that list of 75.”

The 10 winning campaigns were created for eight advertisers. Two, Burger King and Nike, are each being honored for two campaigns.

The campaigns, in alphabetical order, are as follows, along with the agencies of record. The years represent when they were introduced to consumers:

CHALKBOT, 2009, for the Livestrong Foundation and Nike, by Wieden & Kennedy. Consumers used a Web site and social media to submit messages “of hope and inspiration” that were chalked onto the course of the Tour de France.

DOVE EVOLUTION, 2006, for the Dove brand sold by Unilever, by Ogilvy & Mather Worldwide, part of WPP. A commercial that began running online before it appeared on TV asked for a reassessment of traditional standards of beauty.

DREAM KITCHENS, 2005, for Ikea, by Forsman & Bodenfors. Ikea’s first online commercials presented 3-D renditions of six wish-list kitchens.

ECO DRIVE, 2008, for Fiat, by AKQA. Software that recorded driving habits and offered tips on efficiency.

HBO VOYEUR, 2007, for HBO, a division of Time Warner, by two agencies, the BBDO New York division of the Omnicom Group and Big Spaceship. Passersby on a Manhattan street were invited to watch the goings-on in eight faux apartments in a campaign that also included a Web site.

THE HIRE (a k a BMW Films), 2001-2, for BMW, by Fallon Worldwide, part of the Publicis Groupe. Clive Owen played a mysterious driver in a series of shorts — or long commercials — directed by filmmakers like John Frankenheimer and Ang Lee.

NIKE PLUS, 2006, for Nike, by R/GA, part of the Interpublic Group of Companies. A Web site, heralded by Nike as an “online goal-tracking running motivator,” supports Nike Plus shoes, which are equipped with sensors that transmit data to iPods.

SUBSERVIENT CHICKEN, 2004, for Burger King, by Crispin Porter & Bogusky. To promote the TenderCrisp chicken sandwich, Burger King invited visitors to an oddball Web site to order a chicken to perform fanciful tasks.

UNIQLOCK, 2007, for Uniqlo, by Projector. A widget, or small application, bearing the brand of Uniqlo, the Japanese clothing retailer, offered computer users music, dance clips and a qlock — er, clock.

WHOPPER SACRIFICE, 2009, for Burger King, by Crispin Porter & Bogusky. The campaign asked Facebook users to give up 10 friends in exchange for coupons for free Whopper sandwiches. Facebook, which was not party to the campaign, pressured Burger King to end it early — perhaps generating more publicity than if it had run its course.

A feature shared by the campaigns, Mr. Swanepoel said, is their use of new media and new technologies for “great storytelling” that rivals the stories told by ads in traditional media like television and print.

As for the campaigns that might make a Digital Decade list for ads from 2011 to 2020, “it would be hard to predict,” he added, but there would probably be much more use of social media like Facebook, Twitter and YouTube, reflecting how quickly and ardently consumers have embraced them.

And the campaigns to be feted for the second digital decade may well include more in mobile media, Mr. Swanepoel said, considering “the apps people are building for iPads and smartphones.”

Google Is Said to Be Poised to Buy Groupon

2010-12-01T02:46:00.000-08:00

source: ny times

Google is near a deal to acquire Groupon, the pioneering online discounter, for as much as $6 billion, people with direct knowledge of the matter told DealBook on Monday.

A deal, in the $5 billion to $6 billion range, could be struck as soon as this week, these people said, cautioning that the talks could still fall apart.

At that price, Groupon — known for its daily discounts — would be one of Google’s largest acquisitions, dwarfing its $3.1 billion purchase of DoubleClick, the display advertising giant, in 2007.

The deal would also be Google’s boldest foray in local business online advertising, a large and untapped market it has been trying to get into, most recently by promoting Marissa Mayer to oversee the local business and attempting to buy Yelp, the local review site, last year.

A representative for Google declined to comment. Andrew Mason, Groupon’s chief executive, declined an earlier interview request, adding that he would talk “only if you want to talk about my other passion, building miniature dollhouses.”

Since its founding in 2008 by Mr. Mason, Groupon has been growing at a breakneck pace. The company, whose name is a combination of “group” and “coupon,” specializes in providing customers with discounts purchased in bulk. Subscribers receive notifications of one deal a day, tailored to their location and profile.

The average Groupon deal offers 50 to 90 percent off retail goods and services, from restaurant certificates to skydiving lessons. It has grown beyond local merchants to encompass retailers like Gap, which offered a nationwide deal this summer. On the day of the Gap promotion, Groupon sold 440,000 units and generated $11 million in revenue.

Groupon’s success has helped turn the company into a cash-generating machine, signing up more than 12 million registered users and reaping more than $350 million in estimated annual revenue.

Over recent weeks, Groupon has been the subject of scores of takeover rumors. Both Google and Yahoo were among the interested parties, according to the people briefed on the matter, with Yahoo prepared to pay about $2 billion. But Groupon’s founders rejected that offer as too low.

Groupon’s management was also concerned that Yahoo’s business prospects might ultimately hurt the company, and that a stronger buyer like Google would give it a competitive edge against potential rivals like Facebook.

As Yahoo’s approach sputtered, Google made an initial bid of $3 billion to $4 billion, these people said. But in the face of Groupon’s resistance, Google raised its offer to $5 billion to $6 billion. The company is unlikely to offer more than that, according to one of the people with knowledge of the situation.

Google is one of the few buyers in the technology market that can afford a price that high. According to the company’s third-quarter report, as of Sept. 30, Google had $33.4 billion in cash or cash equivalents on hand.

Groupon’s investors include Yuri Milner’s Digital Sky Technologies, Battery Ventures, Accel Partners and New Enterprise Associates.

2011 Trends: Future of Online Ad Buys

2010-11-30T06:55:00.000-08:00

source: emarketer

Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.

For this type of ad buy, marketers bid on impressions based on the site, the location of the ad, the number of impressions desired and any potential cookie data they can use for retargeting or other segmentation. Publishers “auction off” ad inventory in real time, automatically looking at the bids made by advertisers for various ad slots and which ad should be served based on the user currently visiting the page.

For advertisers, real-time bidding helps them buy audience instead of inventory. For publishers, the process of real-time bidding promises the greatest possible revenue on their remnant inventory, bringing it closer to premium pricing. This in turn means real-time bidding will also have an effect on the position of ad networks, which publishers often turn to in order to fill remnant inventory. Currently, according to Q3 2010 research from STRATA, more than four in five US ad agencies buy online ads through networks, while fewer than half buy direct from publishers.

advertisers go digital to help home cooks

2010-11-29T09:37:00.000-08:00

source: ny times

The weeks before Christmas always bring increased spending on campaigns for packaged foods like soup, candy, soft drinks, flour, canned and frozen vegetables, gravy, coffee, cake mixes, broth and cookies. For this holiday season, such advertising is being stepped up because food marketers have been intensifying efforts to reach the millions of cash-short consumers who are eating and entertaining at home more often.

“Our consumers are telling us, now more than ever, they want to save money,” said Keith Vines, vice president for sales and marketing at House-Autry Mills in Four Oaks, N.C., which makes products like corn meal, hushpuppy mix and chicken breading. “We’ve had a lot more visitors to our Web site downloading recipes.”

So House-Autry is inviting cooks to enter a holiday contest, called I’m Dreaming of a Fried Christmas, by uploading video clips to a section of the Web site The company is also asking consumers to visit Facebook and join an organization fancifully named the Southern Cooking Preservation Society.

“With the economy, people are looking for simple ways to make their holidays special,” said Lora Van Velsor, vice president of marketing for baking and syrups at the Pinnacle Foods Group in Mountain Lakes, N.J.

As a result, Pinnacle is taking steps like introducing bottles of its Mrs. Butterworth’s syrup in three Christmas designs — the first time in the brand’s 50-year history it has been dressed for the holidays — and bringing out a range of dessert toppings, Amazing Glazes, under the Duncan Hines name.

The goal is to help shoppers “add a little flair without a lot of cost,” Ms. Van Velsor said. “We all aspire to be ‘cake boss,’ but very few of us are, myself included.”

Teknolojinin en hızlıları liginde 28 Türk şirket

2010-11-28T22:57:00.000-08:00

source: adanzyehaber.com

Ortadoğu, Afrika ve Avrupa bölgesinde en hızlı büyüyen teknoloji firmalarının sıralandığı Deloitte Teknoloji Fast 500 EMEA Programı'nda, ilk 50'ye üç Türk şirketi sırasıyla sağlık sektörü için yazılım, donanım ve altyapı çözümleri sunan "Promer", müşteri ilişkileri yönetim sistemleri üzerine çözüm sunan "Digital Planet" ve seri ilanlar ve elektronik alışveriş konularında faaliyet gösteren "Sahibinden.com" oldu.
Deloitte Fast 500 EMEA listesine giren Türk firmaları ödüllerini dün akşam İngiltere'nin başkenti Londra'da Arsenal futbol kulüp stadyumunun (Emirates Stadium) davet salonlarından birinde yapılan ödül töreninde aldılar.

Deloitte Teknoloji Fast500 EMEA Programı'nın birincisi ise yüzde 26.885 büyüme oranıyla İngiliz Mobile Interactive Group Ltd oldu. İngiltere'yi yüzde 15.005 büyüme oranıyla Polonya'dan Netmedia S.A., yüzde 11.623 büyüme oranıyla Rusya'dan Rosservice firması takip etti.

Samsung Galaxy Tab Türkiye'de

2010-11-26T08:34:00.000-08:00

source: hurriyet.com.tr

Apple’ın iPad’i kullanıcılara sunmasıyla birlikte teknoloji sektörünün önde gelen isimleri de kendi tablet bilgisayarlarını bir bir satışa sunmaya başladı. iPad'in rakibi olan ve Samsung’un uzun zamandır merakla beklenen tablet bilgisayarı Galaxy Tab, nihayet Türkiye’de satışa sunuldu.

Turkcell kanalıyla kullanıcılara ulaşacak olan ve ses, kısa mesaj ve görüntülü görüşme özellikleri ile birlikte gelen Galaxy Tab, Android işletim sistemini kullanıyor. 190.1x120.45x11.98 mm ebatlarında olan ve görüntülü görüşme için 1.3 megapiksel dahili kameraya sahip olan Galaxy Tab, ayrıca arka yüzünde de 3.2 megapiksel kamera barındırıyor. 385 gram ağırlığında olan ve bir avuca rahatça sığabilen Galaxy Tab’ta 16 GB’lık dahili hafıza bulunuyor ve microSD yuvası sayesinde depolama alanı 32 GB’a yükseltilebiliyor.

GOOGLE MAPS İLE NAVİGASYON

Power SGX540 grafik yongasının yanında 1 GHz Cortex A8 işlemcisiyle dikkat çeken Galaxy Tab, tam şarjda 7 saat video izlemeye olanak veriyor. Navigasyon özelliği için Google Maps’tan faydalanan Galaxy Tab, hızlı internet bağlantısını da destekliyor. Bu sayede Galaxy Tab ile 7.2 Mbps (HSDPA) ve 5.76 Mbps (HSUPA) hızında internete girebilmek mümkün.

CEP TELEFONU OLARAK DA KULLANILABİLİYOR

SIM kartının takılmasıyla birlikte cep telefonu olarak da kullanılabilen Samsung’un tablet bilgisayarında görüşme yapabilmek için Bluetooth kulaklık veya kablolu kulaklık kullanılabiliyor. İstendiği taktirde sesi dışarıya alarak bu şekilde de görüşme yapabilmek mümkün.

İŞTE FİYATI

Turkcell aracılığıyla Türkiye’de kontratsız 1.699 TL’ye kullanıcılara sunulan Galaxy Tab, 24 aya kadar varan seçeneklerle kontratlı olarak da temin edilebiliyor.

“TABLET PİYASASINA YENİ BİR SOLUK KAZANDIRACAK”

Samsung Electronics Türkiye, Cep Telefonları Pazarlama Direktörü Atilla Algan, Galaxy Tab’in Türkiye pazarına girişiyle ilgili olarak şu sözleri dile getirdi: “Galaxy Tab, sunduğu gelişmiş özellikleri ile tablet piyasasına yeni bir soluk kazandıracak. Güçlü ve yenilikçi yapısıyla öne çıkacak Galaxy Tab’in Türkiye’deki varlığını, Turkcell ile kuvvetlendiriyor olmamızdan heyecan duyuyoruz”.

Google Türkiye Öğretmenler Gününü Kutluyor

2010-11-24T01:24:00.001-08:00

İnternet yeni rekabet alanı olacak, Türkiye dönüşümde yerini alsın

2010-11-23T22:51:00.000-08:00

source: hurriyet.com.tr

Dünyada internetin artık yeni rekabet alanı haline geldiğini belirten Wikinomics kitabının yazarı Don Tapscott, “Bu değişim tehlikeyle beraber fırsat da yaratıyor. Türkiye de bu dönüşümde yerini almalı” dedi.

İŞ dünyasının en büyük 50 düşünürü arasında yer alan ve Wikinomics kitabının yazarı Don Tapscott, internetin küresel rekabet alanı haline geldiğini belirterek, “İnternet artık mobil hale geliyor. Bu kurumlarda büyük değişime neden olacak. Türkiye de bu dönüşümü sağlayabilir. Bu değişim tehlikeyle beraber fırsat da yaratıyor. İnternet deyimiyle iş dünyası ve dünyanın yeniden ‘yüklenmesi’ gerekiyor” dedi.

Rekabet küresel olacak

Turkcell İşTcell tarafından düzenlenen ‘Mobil Teknolojilerle İşinizde Fark Yaratma Fırsatları’ konulu teknoloji zirvesinde konuşan Tapscott, büyük rekabet alanı haline gelen web sitelerinden de küresel platforma geçiş olduğunu aktararak, rekabetin bu küresel platformda şekilleneceğini, her kurum ve teknoloji sorumlusunun bunu bilmesi gerektiğini kaydetti.

Yeniden sanayileştirme

Mobil internetin yeni bir altyapıyla geldiğini de vurgulayan Tapscott, şöyle konuştu: “Zenginlik yaratma ve sosyal gelişmede etkili olacak. Adalet ve demokrasi anlayışlarını da değiştirecek. Bununla küçük firmalar, büyüklerin önüne geçebilir. Hükümetlerin ve sistemlerin de mobil internete göre dönüşmesi gerekir. Temel değişiklik kurumsal değil, medeniyet değişimi. Network çağına girildi. Dünyayı yeniden sanayileştirmek lazım.”

Her cihazdan giriliyor

Don Tapscott, internete artık sadece bilgisayardan değil her cihazdan girilebildiğini hatırlatarak, şunları söyledi: “Artık kapıların bile çipi var onlar da bilgi taşıyor. Fiziksel dünya akıllı hale geliyor. Bu da çoğaltılmış gerçeklik sağlıyor. Yeni web’te sadece interneti değil, dünyayı araştırıyoruz. İnsanlar dijital hale geliyor. Bir sonraki değişim ise web servisleri olacak. Web büyük farklılık yaratma alanı haline geliyor.”

Dört sürücü güç var

Mobil web’e doğru değişim için dört sürücü güç bulunduğunu aktaran Tapscott, bu sürücü güçleri şöyle sıraladı: “Yeni mobil web bunlardan biri. Diğer büyük değişim ise yeni jenerasyon. Hızla artan bir mobil nesil var. Bunlara ‘net jenerasyonu’ diyoruz. Üçüncü sürücü güç ise sosyal devrim. Herkes kendi içeriğini yaratıyor. Son sürücü güç ise self organizasyon.”

Ipad only newspaper, the Daily

2010-11-23T07:22:00.000-08:00

source: latimes

Rupert Murdoch, chief executive of News Corp., is hoping to lure the next generation of newspaper readers with the launch early next year of the Daily, an iPad-centric newspaper currently in development at News Corp.'s Manhattan offices, according to the New York Times.

Murdoch is sinking about $30 million into this venture, which will have a staff of about 100. It's the first "newspaper" designed exclusively for tablet computers and is expected to include integrated media and photography constructed especially for the iPad, the New York Times said.

The Daily will incorporate some content from the rest of Murdoch's media empire (Fox Sports will provide some video), but the majority of the Daily's content is expected to be original, according to the report.

This is not Murdoch's first foray into paid digital content. Owners of the iPad can buy a digital version of the Wall Street Journal through a subscription from Dow Jones, under the News Corp. umbrella. Last month, plans for Project Alesia -- a rather grand title to match an ambitious plan to bundle all of News Corp.'s publications, along with the publications of other big media companies, into one digital newsstand -- was called off.

Although the Daily will have a new gloss more integrated with the way media works today, it will still be a twist on the old newspaper: produced in the evening and "printed" for the next morning, the New York Times said. Even with updates, it begs the question -- how can any newspaper, even a digital one, compete with the speed of a news website?

So it remains to be seen whether the Daily -- which will cost 99 cents a week, according to various news reports -- will lead a charge for digital (and paid) newspapers available on the slew of gadgets people interact with daily, or whether this will be a shot that will miss the mark.

Morgan Stanley's Meeker Sees Online Ad Boom

2010-11-22T07:25:00.000-08:00

source: businessweek.com

Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing.

Meeker, 51, is back in demand. She was called "Queen of the Net" by Barron's in 1998, only to see her star dim as technology stocks plunged and regulators said securities firms used biased research to lure banking business. These days, investors are scouring her research anew for would-be Web winners.

"We are trying to invest in the kinds of companies she'll mention in her reports," investor Marc Andreessen said in an interview.

Google Launches Boutiques.com, Combines Social And Search

2010-11-22T07:16:00.000-08:00

source: mediapost.com

Google on Wednesday took the wraps off Boutiques.com, a personalized shopping experience that lets consumers find and discover styles and fashions through collections put together by celebrities, stylists, designers and fashion bloggers.

The Web site analyzes consumer styles through a series of clicks, Google Trend data, computer vision, and machine learning to analyze the site visitor's taste. It allows the site visitor to discover fashion that she may have not known exists.

Google engineers built the technology to "teach" its computer systems to understand patterns, pairings and genre definitions. When signed into your account, the site learns about style and preferences, and in turn provides better results and recommendations.

Google acquired the technology about three months ago from the Like.com acquisition, according to a Google spokesperson. The company already had the project well underway. Boutiques.com offers a combination of search and the ability to browse items similar to a brick-and-mortar in-store experience. Before it was acquired, Like.com launched WhatToWear.com, a bit of a takeoff on the TLC hit series "What Not To Wear." "It's about how people search, find and purchase fashion items," the spokesperson says.

CPG Leads In-Video Ad Growth

2010-11-22T07:03:00.000-08:00

source: mediapost.com

Over the past year, spending on in-video advertising by consumer-packaged goods brands soared 377%, according to a new report from video ad network AdoTube. As a result, the CPG vertical represented 30.4% of all in-video ads served during the third quarter of the year.

In addition, the index highlighted a continued interest in interactive ad formats, which accounted for 48% of all ads served by AdoTube in the third quarter.

Also during the quarter, so-called "polite" pre-roll click-through rates grew to 4.54%, while standard pre-roll dipped to 2.67%. Overall, engagement rates for interactive ads averaged 21.6%, AdoTube found. AdoTube's In-Video Ad Format Index is gleaned from analysis of 1.9 billion impressions across its own video ad network.

Going up against ScanScout and VideoEgg, the New York-based AdoTube has been building a network of publisher sites for about three years. Its software can be plugged into any flash player or load ads on videos pulled from any source, including YouTube, Daily Motion, and the like.

This summer, AdoTube debuted a vertically integrated in-stream video ad platform. With the launch, AdoTube aimed to expand in-stream ad opportunities by giving users the ability to take advantage of any ad asset on any video player within any publisher or network. AdoTube's vertically integrated approach pulls together the tools it considers necessary to execute a "complete" in-stream ad campaign. The platform allows advertisers to place their messages on Web content directly within video players. Among other features, the new platform allows clients to upload existing ads, create new ads, or access AdoTube's creative services for customized ads.

To date, the company has raised about $1.2 million in seed funding, most recently securing about $600,000 in mid-2008.

Understanding How New Moms Share

2010-11-22T06:26:00.000-08:00

source: e-marketer

Word-of-mouth is the most trusted source of information for new and expectant moms, and technologies that put them in touch with one another are most valuable to them. How can marketers help facilitate parenting communications?

Don't Create an App for Apps' Sake

2010-11-22T06:20:00.000-08:00

source: e-marketer

Smartphone owners are demanding when it comes to mobile applications. They expect major brands to have them, but if an app isn't useful, marketers could be in trouble.

Renkler AdWords Reklam Performansını Nasıl Etkiler?

2010-11-22T02:48:00.000-08:00

Reklamlarını yerleşimlere hedefleyen reklamverenlerin, değerli tıklamalar ve yüksek sayıda satış sağladığı için tercih ettiği birkaç iş ortağı sitesi mutlaka vardır. Doğal olarak, bu tür sitelerdeki performansınızı artırmak istersiniz. Bunu yapmanın basit bir yolu vardır. Reklamlarınızı iş ortağı sitesinin görsel temasına uygun hale getirmelisiniz. Bununla birlikte, reklamverenlerin çoğu, reklamlarındaki renk ve stillerin kendi açılış sayfalarıyla uyumlu olmasını tercih etmektedir. Bu bazen, ticari markayı çekici bir yolla sunmak amacıyla veya benzer nedenlerle yapılmaktadır. Ancak, bunun böyle olmasının genel nedeni, renk temasının reklam performansını belirgin şekilde etkilemeyeceği yönündeki inanıştır. Bu doğru değildir! Gösterildikleri sayfayla uyumlu renk şemalarına sahip reklamların tıklama oranları, uyumsuz renk şeması içeren reklamların iki katına kadar çıkabilir.

Renk Eşleme

Görüntülü Reklam Oluşturucu aracımız, arka plan rengini, reklam metni rengini, bağlantı rengini ve diğer renkleri hızla değiştirmenizi sağlar. Bu aracı kullanmaktan çekinmeyin. Bunun ön koşulu, reklamların görüntüleneceği sayfanın renk şemasını analiz etmektir. Bu işlem, belli bir sayfada kullanılan renkleri tam olarak belirlemenizi gerektirir. Modern işletim sistemleri ve tarayıcı eklentileri, renkleri tam olarak saptamanıza olanak tanır. Mac OS X'te "DigitalColor Meter" uygulamasını kullanabilirsiniz. Windows kullanıcıları ise ücretsiz ColorPic uygulamasını indirebilir. Ayrıca, benzer işlevler sağlayan Chrome tarayıcısı eklentisi Eye Dropper'ı da öneririz. Her iki araçta da fare imlecini, saptamak istediğiniz rengin üstüne getirmeniz yeterlidir. Bu rengin verisi, birkaç olası biçimden birinde sağlanacaktır.

Çoğu reklamveren için bu onaltılık biçimdir. Bu tür bir biçim, altı tane onaltılık sayıdan oluşur. Bu altı sayı, kırmızı, yeşil ve mavi renklere karşılık gelen çiftler halinde gruplandırılmıştır. Görüntülü Reklam Oluşturucu, rengi, renk alanlarından birine manuel olarak girmenizi sağlar.

Deneme Yapma

Reklamı iş ortağının sayfasıyla olabildiğince uyumlu hale getirmek için, hem arka plan hem de yazı tipi renklerini web sitesinin renk şemasıyla eşleşecek şekilde güncellemeniz gerekir. Yaratıcı bir çalışma yapmak istiyorsanız, İnternet'teki platformlardan birini kullanarak renklerle denemeler yapabilirsiniz. Bu tür platformların en popüler olanı Adobe Kuler uygulamasıdır. Bu araç, bir temel renkten renk paletleri oluşturmanızı sağlar. Benzer, tamamlayıcı veya zıt renklerden oluşan bir renk gamı oluşturabilirsiniz. Bu tür araçlar, çekici renk paletleri oluşturmak için matematik formüllerini kullanır. Efektler sanatsal bir duygudan yoksun olabilir, ancak reklamın daha iyi algılanmasına kolayca destek olurlar.

Böyle bir strateji, reklamverenin reklamı en değerlilerinden az sayıda yerleşime hedeflerken, her bir renk varyasyonu için ayrı bir reklam grubu oluşturmasını gerektirir. Bu varyasyonlarla da deneme yapabilirsiniz (yazı tipi ve reklam renklerini tersine çevirmek gibi). Bunların performansını incelemek için her bir reklam varyasyonunun tıklama oranını hesaba katmanız gerekir.

Google Acquires Real Time Ad Bidding Tech

2010-11-13T08:05:00.000-08:00

source: marketingvox.com

Google announced its acquisition of Invite Media, a company that has developed a system for real-time bidding on display ad space.

Google is expanding its investment in this area at an interesting time - with competitors such as Yahoo stepping up their own real-time bidding functionality and as the possibility of regulatory action grows stronger.

The Benefits

For now, Google is limiting the discussion to the benefits the technology offers marketers. "Real-time bidding technology," Neal Mohan, vice president of product management at Google, wrote in a blog post, "enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on Web sites that choose to make their ad space available through an advertising exchange."

For example, using real time bidding, a retailer running a display ad campaign for a shoe sale can bid $5 CPM (cost per 1000 impressions) for ad impressions on a particular news website, but specify that it will bid $10 CPM and show an ad for running shoes if it knows that browser has previously visited the athletics part of its website, he wrote.

"Details of the ad impression are passed to the retailer’s bidding platform in real time by the exchange, and the auction takes into account the retailer’s increased bid. This technology lets advertisers and agencies continuously tailor and hone their display ad campaigns, and alter their bids and ads, to reach potential customers they want to attract.”

Bilişim yarını şekilleniyor

2010-11-13T06:55:00.000-08:00

source: techno-labs.com

VISIT 2010 Fujitsu Forum Europe, bilişim sektöründeki en son gelişmeleri ve sektör üzerindeki olası etkilerini tartışmaya hazırlanıyor. Bu önemli uluslararası etkinlik bu yıl 24 - 25 Kasım tarihlerinde Münih, Almanya'da gerçekleşiyor. Bu yılki teması 'shaping tomorrow with you' (yarını sizlerle şekillendiriyoruz) olarak belirlenen VISIT 2010 Fujitsu Forum Europe, bilgi teknolojilerinde bugün karşılaşılan zorluklara ve yarının çözümlerine ışık tutacak.

En yeni Fujitsu ürün ve çözümlerinin tanıtılacağı etkinlikte stratejik bilgiler paylaşılacak, 30'dan fazla sunum ve en az 80 uzmanla söyleşi gerçekleşecek. Demo Center'da katılımcılar Fujitsu'nun en son PRIMERGY sunucuları ve ETERNUS depolama sistemleri gibi ürünleri ve çözümlerini yakından görme şansını yakalayacak.
Uzmanlarla görüş alışverişi
Yenilikçilik Forumu'nda Fujitsu Laboratuarları'nın yeni çalışmaları paylaşılacak. Düzenlenecek özel oturumlarda BT hizmetleri, BT maliyetlerini azaltmaya yönelik fikir ve çözüm önerileri tartışılacak. Fujitsu iş ortaklarının üst düzey yöneticilerinin katılacağı Uzman Sohbetlerinde ise katılımcılar sektörün önde gelen isimleriyle tanışma fırsatı bulacaklar. Bu sohbetlerde katılımcılar günlük BT zorlukları, depolama ve Yeşil BT gibi konularda görüş alışverişinde bulunabilecek.

Bu yılki VISIT 2010 Fujitsu Forum Europe'un gündeminde sektörün geleceğini şekillendiren ve iş verimini artıran birçok yeni teknoloji ve stratejik konu ele alınacak. Bunlar arasında Bulut Bilişim, Veri Merkezleri ve Masaüstü Sanallaştırma, kaynakların etkin kullanımı, Fujitsu'nun tasarruf sağlayan yenilikçi teknolojileri ve SAP, Oracle ve Microsoft ortamlarının optimizasyonu gibi pek çok konu yer alıyor.

İşletmelerin Tanışma Yeri" programı ile müşteriler tanışma fırsatı yakalıyor
Bu yıl VISIT 2010 Fujitsu Forum Europe kapsamında "İşletmelerin Tanışma Yeri" adı altında yeni bir program sunulacak. Bu program sayesinde Fujitsu'nun aynı alanda faaliyet gösteren, farklı ülkelerden müşterileri birbirleriyle tanışıp fikir alışverişinde bulunma fırsatını yakalayacaklar.

İşletmelerin Tanışma Yeri" programı, Avrupa için çok uygun bir program olarak öne çıkıyor. Özellikle BT alanında aynı ilgi alanlarını paylaşan müşterilerin tanışması ve bilgi paylaşması taraflara yardımcı oluyor.

Official Says EU Will Not Seek Net Neutrality Rules

2010-11-13T06:16:00.000-08:00

source: national journal

The European Commission's top tech and telecom official indicated Thursday that the European Union would not pursue net neutrality legislation at this point, echoing the conclusion of a review released earlier this week.

In a speech at a Net Neutrality Summit in Brussels, Neelie Kroes, the commission's vice president for the digital agenda, discussed the commission's review released earlier this week into whether the EU should impose rules that would bar network providers from discriminating against Internet content or services. The review indicated there was not a need for legislation at this time.

"In general, [European broadband] providers have upheld the principle of open access - end users may access most of the applications and services of their choice," Kroes said in her prepared remarks.

She said the EU should "avoid regulation which might deter investment and an efficient use of the available resources. That would be cutting off our nose to spite our face."

She also noted that that the telecom framework the EU adopted in 2009 includes "important tools" to help member state regulators protect the openness of the Internet. She said it is important to give the EU's member states time to implement the telecom framework, which she said will help promote "both network and service competition" that will make it easier for consumers to switch between providers.

"We should not underestimate this element. A healthy competitive environment allows tackling many potential problems at their root, avoiding the emergence of monopolistic gatekeepers which could create serious dangers for net neutrality," Kroes said. "This is why the debate is different here than in the United States."

The net neutrality debate continues to rage on in the United States, where net neutrality supporters are pushing the Federal Communications Commission to move forward on its open Internet proceeding, while broadband operators and other critics continue to argue that such rules will hinder broadband investment and innovation.

Kroes did cite some concern about operators blocking access to Internet telephony services such as Skype. She reserved the right to pursue legislation to address this or any other problems that might threaten consumer access to the Internet content or services of their choosing.

"If we encounter significant and persistent problems, I will not be afraid to change the law in the future to achieve competition and choice consumers deserve, be it through general measures to enhance competition, such as to further facilitate consumer switching, or if this fails, through targeted obligations on unjustified traffic differentiation applicable to all ISPs irrespective of market power," Kroes said.

U.S. spending on types of mobile ads

2010-11-12T07:40:00.000-08:00

source: the wall street journal

Until recently, the mobile advertising market was a small fraction of the $25.1 billion U.S. online advertising market, according to researcher eMarketer. Now that's changing as Apple has joined pre-existing providers of interactive mobile ads, such as Google Inc.'s AdMob unit, in offering ads that let consumers play a mini-game or interact with the ad without having to leave or the close the app they were using. Google said during its third quarter earnings call that mobile advertising is adding $1 billion annually in revenue.

Google, 10 Kasım için arama butonunun altına bir karanfil koydu

2010-11-10T04:41:00.000-08:00

Ölüm yıldönümlerinde logosunu değiştirmeyen Google, 10 Kasım için arama butonunun altına bir karanfil koydu.

source: CNNTURK.COM

For College Students, Mobile Web Is the Norm

2010-11-09T07:29:00.000-08:00

source: emarketer

Undergraduates—even those who aren't normally early technology adopters—have become a leading audience for internet-capable handheld devices. They are even more likely to have one than a desktop computer.

Advertisers Demand Proof of Online Video's Efficacy

2010-11-08T06:31:00.000-08:00

Advertisers Demand Proof of Online Video's Efficacy

source: emarketer

Online video ad spending may be growing at a healthy clip, and many industry watchers consider it a prime online branding vehicle, but publishers and agencies alike say advertisers want evidence of success.

Google is bullish on display, mobile, but search is big moneymaker

2010-10-19T02:58:00.000-07:00

source: smartbrief

Google, based on its third-quarter results, is projecting annual sales of $30 billion, including $2.5 billion in display ads and $1 billion for mobile. Sales in the third quarter were up 23% and profits increased 32%. Although the search giant touted its progress in display and mobile, those segments will not become significant to its bottom line until 2012, according to Jordan Rohan, a managing director for Internet and digital media research at Stifel Nicolaus.

Online Ads To End 2010 With A 12 Percent Rise

2010-10-19T01:26:00.000-07:00

source: paidcontent.org

Magna Global: Online Ads To End 2010 With A 12 Percent Rise

In case you weren’t certain that online advertising is back, the latest forecast from Magna Global should drive the point home: when 2010 is over, web ad dollars will hit $25.6 billion up by 12.1 from 2009. With display having come back strong over the past several months, Magna research head Brian Wieser pointed to the continuing growth in e-commerce, which rose during the second quarter by 14 percent from Q209. While search continues to command the most spending, it appears to be losing share.

In a sign that branding budgets have been shifting to online, national internet spending grew 21.4 percent, significantly higher than local, which gained 14.5 percent and 11.4 percent for direct online, which includes paid search, the IPG unit’s research showed.

Google TV satışa çıktı

2010-10-13T07:16:00.000-07:00

Kaynak: www.haber7.com

Sony ve Google'ın ortaklaşa çalışması sonucu ortaya çıkan Google TV konsepti ilk meyvesini verdi. İşte merakla beklenen yeni ürünün ilk inceleme sonuçları...

Son zamanlarda teknoloji severlerin merakla beklediği Google TV konsepti nihayet piyasaya sürüldü. İnternet destekli televizyonları Google atlyapısıyla birleştiren bu teknoloji, ilk olarak Sony tarafından tercih edildi.(Google TV Sitesi Yayında!)

Dün yapılan basın toplantısıyla tüm dünyaya tanıtılan bu teknoloji, klavye ve joypad karışımı bir kumanda ile kontrol ediliyor.

Kumandanın kullanımı PlayStation 3 joypad'lerine benziyor

Google TV Neler Getiriyor?

Normal televizyon özellikleri dışında, uygulama çalıştırma yeteneğine de sahip olan Google TV altyapısıyla, gündelik internet işlevlerini gerçekleştirmek de mümkün.

Sony bu televizyonları, normal yayın ve Google TV arasında geçiş sağlayabilecek. Android OS, işletim sistemine sahip olan Google TV içerik standart olarak Hulu, Twitter, Netflix, YouTube, Pandora gibi video ve sosyal ağ sitelerini kaynak olarak kullanacak.

Özellikleri Neler?

Teknoloji sitesi ShiftDelete.Net'in haberine göre, kablolu yayın ya da uyduyu kullanarak internette bağlanabilen Google TV, yayınları kaydedip sosyal ağlarda paylaşmanıza da olanak sağlıyor. Televizyonun diğer özelliği ise Android için hazırlanmış uygulamaları da desteklemesi.

1080 P ve 720 P arasında geçiş imkanı da sağlayan Google TV için Sony 24" ve 46" arasında değişen farklı modeller hazırladı. Sony'in ürün gamında bulunan Google TV'ler 600 ile 1.400 dolar arasında değişen fiyatlarla ABD'de satışa sunuldu.

Şimdilik sadece internetten alına bilen televizyon bu pazar günü mağazalara da yollayacak.

guide to using google

2010-09-30T06:51:00.000-07:00

Open publication - Free publishing - More google

Mobile ad market to see up to 10 times growth in next 3 years

2010-09-30T02:46:00.000-07:00

Source: www.indianexpress.com

Mobile advertisement is a market waiting to explode and will see at least a 6-10 times growth in revenue generation in the next three-years, an industry expert said.

"Though the market-size of mobile advertisements is comparatively smaller, it is a market waiting to explode. In the next three-years we expect an overall 6-10 times growth in this market," Google's Country Manager--Business Development, Mahesh Narayanan, said on Monday on the sidelines of a seminar conducted by United Business Media (UBM) here.

"We see a humongous growth opportunity in this market. In a couple of years, when better devices, better connectivity at lower costs comes in, especially when 3G opens up, the market will grow like anything," he said.

Google saw a traffic of mobile ads from 500-million a month to 3.1-billion a month on mobile web in the last 12- months, he said.

Android, a mobile-based software developed by Google, is a huge success and a million android devices is activated every five days globally, Narayanan said.

Giving an introduction to cutting-edge technologies in mobile advertising in India, Technology For Marketing & Advertising (TFM&A), a technology event management segment of UBM which conducts close to 300 such events globally every year, is organising its first such event in Mumbai on May 13 and 14, 2011, UBM India Managing Director, Sanjeev Khaira, said.